Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space. __MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives__ provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts: —New Products and Existing Product Portfolio Management: Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang —Supply Chain Coordination: Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang —Interfaces in the Internet Space: Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty —Field Studies and Real-World Evidence: Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele

Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.

Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space. Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty....Pages 3-37 Demand Modeling in Product Line Trimming: Substitutability and Variability....Pages 39-62 Coordinated Pricing and Production/Procurement Decisions: A Review....Pages 65-103 Contractual Relationships and Coordination in Distribution Channels....Pages 105-131 Quantity Discounts for Supply Chain Coordination....Pages 133-171 Pricing Internet Service....Pages 175-201 Usage Volume and Value Segmentation in Business Information Services....Pages 203-226 Collaboration in E-Business: Technology and Strategy....Pages 227-256 Levers for Improving NPD Time and Financial Performance....Pages 259-276 Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design....Pages 277-309 The Marketing/Manufacturing Interface: Strategic Issues....Pages 311-328 In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2 Time-to-market has become an increasingly important competitive criterion in the global business arena (Stalk and Hout (1990), Blackburn (1991)).