مدیریت برند خود: 7 مرحله برای ایجاد موفق‌ترین خود

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success. For everyone who feels like their professional or personal life has stalled, Managing Brand YOU is a guide for figuring out what you want from life and mapping out a practical action plan for getting there. By applying branding techniques successfully used in business, you'll learn how to: identify your inner passions and core essence; stand up for what is important to you and stand out in a crowd; focus your energy on meeting your top priorities; quit investing time in things that don't excite you; and implement your own personal Brand YOU plan What branding can do for you Who am I and how did I get here? Step one: the brand you audit What do I stand for today? Step two: brand image What do you want to stand for? Step three: brand you identity You can get there from here Step four: positioning brand you Setting brand you goals Step five: if it is to be, it is up to me Step six: establishing brand you strategies Step seven: implement, monitor, and adjust brand you. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.