موج‌های خود را بسازید: قوانین موج‌سواران برای نوآوران و کارآفرینان

Like the ocean, the marketplace constantly changes and todays cresting reward becomes tomorrows crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistenceand they relish a challenge. So its no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, ONeil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water, including: Learn to swimthe basics set the stage for everything Get wetyou cant succeed if you stick to the shore Always look outsidewatch for whats coming or you may miss a better opportunity Commit, charge, shredyou have to go all out to be all in Never turn your back on the oceanalways stay in touch with the marketplace and the customer Stay stokeddesire drives success Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities. The metaphors have always been there: Ebbs and flows. Riding high. The reward of the ocean crest. The risk of the eventual crash. Like the ocean, the marketplace is constantly changing, causing the buttoned-up businessperson to oftentimes feel like a sun-burned, sand-encrusted surfer trying desperately to ride his next barrel. So maybe before taking your next venture out into the cresting and crashing marketplace ocean, there are some lessons to learn from the experts: surfers!Like successful entrepreneurs, big-wave surfers rely on preparation, passion, and persistence--and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses, including GoPro Cameras, O’Neill, Reef, and Quiksilver. Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water that the successful entrepreneur must adhere to as well, including:• Learn to swim--the basics set the stage for everything• Get wet--you can’t succeed if you stay on the beach• Always look “outside”--watch for what’s coming or you may miss a better opportunity• Commit, charge, shred--you have to go all out to be all in• Never turn your back on the ocean--always stay in touch with the marketplace and the customer• Stay stoked--desire drives success• And more!Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities. Don’t just sit on the beach. Grab your board and get in! Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion—and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim—the basics set the stage for everything Get wet—you can't succeed if you stick to the shore Always look "outside"—watch for what's coming or you may miss a better opportunity Commit, charge, shred—you have to go all out to be all in Never turn your back on the ocean—always stay in touch with the marketplace and the customer Stay stoked—desire drives success Discover the do's and don'ts for innovators and entrepreneurs that will lead you to success. Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence-and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water that will help you be a successful entre "Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence--and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water, "--Amazon.com The surfer's rules Learn to swim Get wet Decide to ride Always look "outside" Commit, charge, shred! Paddle back out Never turn your back on the ocean Dare big Never surf alone Stay stoked! Make your own waves.