Make Your Mark: The Creative's Guide to Building a Business with Impact (99U)

Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, OReilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from twenty leading entrepreneurs and designers, 99Us Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your teamand ultimatelymaking something that matters. Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim OReilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky. "Got an idea that could change the world? Then it's time to start thinking like an entrepreneur. And that means defining your purpose succinctly, iterating on your product relentlessly, and addressing your customer's needs with empathy. Featuring hard-won wisdom from 21 leading entrepreneurs and experts, 99U's Make Your Mark will arm you with practical insights for building a creative business that will make a lasting impact."--Page [4] cover Defining your purpose Building your product Serving your customers Leading your team Coda : a call to action.