Make it matter : a guide to mastering the art of the pitch with principled storytelling

"That subtle art that allows you to break down walls, move mountains, take the world by storm, and have the power to make all the difference, is storytelling." The power of storytelling in effecting change is immeasurable. Over the years, however, "storytelling" has nearly eroded into an empty buzzword. In an attempt to redefine storytelling and dissect the core tactics that can enliven our persuasive communication, Make It Matter: A Guide to Mastering the Art of the Pitch with Principled Storytelling provides an organized deep dive into the successful pitch strategies changemakers have employed to leave legacies across industries. Author Akshay Kamath provides guiding principles to disentangle the priorities of pitch development, sample successful pitches to inspire contextually meaningful narratives, and actionable insights to help reframe pitches as stories with purpose. Whether you're a budding entrepreneur applying to startup competitions or an executive looking for a reliable method to have others follow your vision, Make It Matter by Akshay Kamath can play a role in achieving your goals. Anyone can turn a simple idea into a powerful narrative that is positioned to make a difference.