Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings (Better Business English)

Книга на английском языке для тех, кто желает усовершенствовать свой письменный английский язык, чтобы правильно вести деловую переписку. Рассматривается написание документов для презентаций, публичных выступлений, эффективной торговой деятельности, запросов, пресс-релизов, статей для СМИ, отчетов, повесток дня и протоколов совещаний и т.п.Книга будет полезна руководителям, секретарям и специалистам компаний, работющий с англоязычными партнерами. Contents:1. Writing English for business2. Deciding your business writing objectives3. Reading and writing challenges and needs4. Writing for presentations and talks5. We all need to write to market and sell6. Making an impact through written word power7. Four steps to success8. Writing press releases and editorial9. Writing reports10. Writing agendas, meeting notes and minutes11. Word Power Skills 2.0 Title page......Page 4 Copyright ......Page 5 Dedication......Page 6 Table of contents ......Page 8 Preface......Page 12 Introduction......Page 18 Defining readers, customers and audience......Page 20 Different cultures, different approaches......Page 21 Approaching that white space......Page 22 Different cultures, different personalities......Page 25 Your checklist for action......Page 27 Describing what you and your organization do......Page 28 Focus on the message, not just the translation......Page 30 English dictionary syndrome......Page 31 Online translations......Page 32 ‘Brand you’ and your company brand......Page 34 Your checklist for action......Page 41 Help your readers......Page 42 Choose the right font for international business......Page 45 Underlining, italics and justifying margins......Page 48 Technology of the ‘instantly available’......Page 49 Scan reading and skimming: a new norm......Page 50 Your checklist for action......Page 51 Create an advantage: get noticed for the right reasons......Page 52 Avoiding distractions......Page 55 I knew you would ask that!......Page 56 Further tips for making life easier......Page 57 Your checklist for action......Page 59 Everyone is an ambassador and salesperson......Page 60 Writing is a key that opens the door......Page 61 Advertising and promotional literature for a global market......Page 63 Sales letters must enable that call to action......Page 65 Are you planning to buy?......Page 67 Do not mislead your buyers or be misled by sellers......Page 68 Chasing payment: one style does not suit all......Page 69 Your checklist for action......Page 71 The wow factor sets you apart......Page 72 Word power skills......Page 74 Look at the world around you......Page 77 Without common sense, you will fail......Page 80 Regularly refresh your word power......Page 81 An introduction to customer focus in writing......Page 82 Standard endings can destroy the personal touch......Page 84 Your checklist for action......Page 85 The Word Power Skills system......Page 88 Being correct for purpose......Page 90 Write clearly......Page 91 How simplicity can free you to impress......Page 92 Plain English......Page 94 Structuring your writing......Page 96 Your checklist for action......Page 97 Create the right publicity......Page 100 Standard press release layout......Page 102 Words to help your press release make an impact......Page 106 Product recall press releases......Page 107 Jargon in advertising and public relations......Page 109 Outsourcing your public relations......Page 110 Your checklist for action......Page 112 The changing face of reports......Page 115 A checklist to help you plan......Page 116 Different perspectives......Page 117 Making your mark and anticipating questions......Page 120 Writing can inadvertently put up barriers......Page 121 Technical reports......Page 123 Your checklist for action......Page 124 Writing a meeting agenda......Page 125 Purpose and objectives in a typical agenda......Page 126 Make an impact in meeting notes and minutes......Page 127 Action sheets......Page 128 Style tips for minutes......Page 129 Defining timescales will help you......Page 132 Converting notes to minutes: the vital stages......Page 133 Review of minutes: handle with care......Page 134 Your checklist for action......Page 135 Plain English manuals and instructions......Page 137 Websites: words are everything in cyberspace......Page 144 Forums: the power of a deluge of written responses......Page 146 Writing e-mails to make an impact......Page 147 Your checklist for action......Page 148 Conclusion......Page 149 "Make an Impact with Your Written English" deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. It is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc

Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right.

This volume in the “Better Business English” series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web.  Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.  

"Make an Impact with Your Written English will help you to promote and sell your messages - and "brand you". The book is an essential toolkit specially geared to international business success."--Jacket Make an Impact with your Written English is an invaluable guide that focuses on writing English for international business for sales, PR, presentations, reports, minutes, manuals and the web etc.