Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings (Better Business English)

Книга на английском языке для тех, кто желает усовершенствовать свой письменный английский язык, чтобы правильно вести деловую переписку. Рассматривается написание документов для презентаций, публичных выступлений, эффективной торговой деятельности, запросов, пресс-релизов, статей для СМИ, отчетов, повесток дня и протоколов совещаний и т.п.Книга будет полезна руководителям, секретарям и специалистам компаний, работющий с англоязычными партнерами. Contents:1. Writing English for business2. Deciding your business writing objectives3. Reading and writing challenges and needs4. Writing for presentations and talks5. We all need to write to market and sell6. Making an impact through written word power7. Four steps to success8. Writing press releases and editorial9. Writing reports10. Writing agendas, meeting notes and minutes11. Word Power Skills 2.0 "Make an Impact with Your Written English" deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. It is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc

Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right.

This volume in the “Better Business English” series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web.  Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.  

"Make an Impact with Your Written English will help you to promote and sell your messages - and "brand you". The book is an essential toolkit specially geared to international business success."--Jacket Make an Impact with your Written English is an invaluable guide that focuses on writing English for international business for sales, PR, presentations, reports, minutes, manuals and the web etc.