Magnitude Scaling: Quantitative Measurement of Opinions (Quantitative Applications in the Social Sciences)

'The book is a good introduction, with practical examples and suggestions as to log-log plotting. There is even a footnote reminding one of the basic arithmetic of logarithms! There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode. In all a valuable informative addition to an important series.' — Quantitative Sociology Newsletter Magnitude scaling can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments, by providing the respondent with continuous response measures. The author describes the techniques and rationale behind magnitude scaling This text serves as an introduction, with practical examples and suggestions as to log-log plotting. There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode