Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google /maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google

**Maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google** About This Book* Optimize your store for search engines in other countries and languages * Enhance your product and category pages * Resolve common SEO issues within Magento Who This Book Is ForThis book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign. What You Will Learn* Adjust the default Magento configuration to benefit SEO * Understand which of Magento's many pages is best to optimize for certain types of phrases * Analyze and track your customers through Google Analytics * Improve optimization through the use of third-party SEO- and CRO-related Magento extensions * Remedy duplicate-content-related problems through both simple configuration and more advanced 301 redirecting techniques * Implement sematic mark-up such as breadcrumbs, reviews, and product schema to better represent your pages in search engines * Speed up the Magento framework through cache management systems and server compression methods * Adapt the default Magento templates to improve user experience In DetailMagento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You'll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store. You'll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There's also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales.

In Detail

Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website.

Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site.

With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You'll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store.

You'll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There's also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales.

Approach

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO.

Who this book is for

This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.

In Detail Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You'll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store. You'll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There's also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales.Approach This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO.Who this book is for This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don't be - our guide makes it all so accessible with its user-friendly, absolute-beginner approach. In Detail Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance. Magento Beginners Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.. Magento Beginners Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions. After installing Magento, youll learn how to set up your first store and add multiple stores in the same environment. One of Magentos strengths, the product catalogue, will also be discussed thoroughly. From there well continue to set up payment and shipping methods. Youll learn to use themes to give your store the look and feel you need. As well as that, youll start using extensions to expand Magentos functionality and youll learn to process your first orders. You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store. What you will learn from this book Approach This book is written in a friendly, Beginners Guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.

In Detail

Magento is a highly customizable and powerful e-commerce solution which offers you the potential to create a robust and attractive online store.

This book teaches you how to build your own online shop with step-by-step, easy-to-follow instructions. You will learn how to install, configure, and customize your own shop in order to create an attractive and fully functional store in no time.

In "Instant E-Commerce with Magento: Build a Shop" you will be taken through the required steps to create an awesome e-commerce solution. This book starts by showing you how to correctly set up and install Magento before moving onto creating products and their attributes.

If the world of payment gateways and shipping options sounds complicated, don't worry. This guide will take you through the essentials required to set up and manage how your customers are going to pay for and receive their orders. Finishing with themes and appearance, this book will ensure you end up with a powerful, attractive, and fully functioning online store.

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. "Instant E-Commerce with Magento: Build a Shop" is written in a friendly, helpful style which takes you through several distinct recipes all geared to getting you started with Magento and selling your products as quickly and as efficiently as possible. The only thing you need to bring to the table is a desire to sell your products online.

Who this book is for

This book is for anyone who wants to learn how to quickly set up, configure, and manage an online shop with Magento. Regardless of whether you are technically skilled or not, this book will show you show to create a fully functioning e-commerce solution.

In Detail

Magento is an open source e-commerce solution. It comes with a variety of tools that are necessary for building a successful online shop. Magento offers many built-in capabilities, such as promo pricing and coupon codes, detailed statistics, and SEO options. This book will help you build your own store and will help you broaden your customer reach.

Magento Responsive Theme Design guides you through the building, enabling, and customization of a responsive Magento theme. You will be able to explore different options for navigating your store on various devices and also improve your stores one-page checkout for mobile visitors. The book is written in a clear, step-by-step format with plenty of screenshots and tips to help you along the way.

This book will help you get your custom Magento responsive theme up and running. It covers everything from creating and enabling your new theme to utilizing Magentos category and product templates as well as its one-page checkout feature. With this book, you will learn how to successfully build a responsive Magento theme, starting from the very basics of styling your Magento store to customizing customer accounts, product and category listings, and the one-page checkout for a range of devices. Packed with tips throughout to guide you through the process and common problems, the book is written with a clear, step-by-step approach in mind.

Magento Responsive Theme Design guides you through everything you need to know to strengthen your e-commerce business.

Approach

The book consists of a complete step-by-step tutorial that takes you through how to quickly and efficiently build your own responsive Magento theme.

Who this book is for

This book is for web designers and developers with an existing knowledge of modern HTML and CSS.

In Detail

There is nothing worse for a customer than paying for an item online and never receiving it. As store owners, it is your responsibility to make sure each order is processed correctly, and more importantly-shipped. Configured correctly, Magento's shipping settings will not only make your lives as vendors much easier, but will also, through good service, keep customers coming back for more.

Instant Magento Shipping How-to is a comprehensive guide on how to set up your Magento Shipping configuration. This book will also broaden your knowledge of the various systems within Magento that impact upon the shipping settings.

Instant Magento Shipping How-to will walk you through the steps required to conduct the initial configuration to allow shipping for your products, taking into account Tax settings and the different product types. Magento's administration panel is a bit of a daunting system. Being able to customise all of Magento's shipping settings is what makes the difference between a store that can take orders and ship them and a store that delivers on all levels.

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Instant Magento Shipping How-to is a step-by-step guide to learn and understand the different shipping configurations and settings of Magento.

Who this book is for

This book is perfect for Magento store owners who wish to explore the possibilities of extending their shipping options for both themselves through order processing, and their customers through promotions and multiple shipping methods. It's also great for any store owner wishing to gain a bit more insight into the technical workings of Magento's administration panel.

In Detail There is nothing worse for a customer than paying for an item online and never receiving it. As store owners, it is your responsibility to make sure each order is processed correctly, and more importantlyshipped. Configured correctly, Magentos shipping settings will not only make your lives as vendors much easier, but will also, through good service, keep customers coming back for more. Instant Magento Shipping How-To is a comprehensive guide on how to set up your Magento Shipping configuration. This book will also broaden your knowledge of the various systems within Magento that impact upon the shipping settings. Instant Magento Shipping How-To will walk you through the steps required to conduct the initial configuration to allow shipping for your products, taking into account Tax settings and the different product types. Magentos administration panel is a bit of a daunting system. Being able to customise all of Magentos shipping settings is what makes the difference between a store that can take orders and ship them and a store that delivers on all levels. Approach Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Instant Magento Shipping How-To is a step-by-step guide to learn and understand the different shipping configurations and settings of Magento. Who this book is for This book is perfect for Magento store owners who wish to explore the possibilities of extending their shipping options for both themselves through order processing, and their customers through promotions and multiple shipping methods. It's also great for any store owner wishing to gain a bit more insight into the technical workings of Magento's administration panel. This book is written in a friendly, beginner's guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you. This book would also suit someone with e-commerce knowledge but requires a guide to getting started with Magento. This book is written in a friendly, beginner's guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs. This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you. This book would also suit someone with e-commerce knowledge but requires a guide to ge Chapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi-Channel Funnels; Assisted conversions; Top conversion paths