Made for China : Success Strategies From China’s Business Icons

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”. Front Matter ....Pages i-xiii Front Matter ....Pages 1-1 Understanding China’s Consumers (Christian Nothhaft)....Pages 3-20 The Leaders Behind the 21 Made-for-China Success Stories (Christian Nothhaft)....Pages 21-27 Front Matter ....Pages 29-32 Inspiring Consumers’ Dreams and Styles: Modern Media (Christian Nothhaft)....Pages 33-41 Getting that Dream Job: Tarena (Christian Nothhaft)....Pages 43-51 Diversifying the Product: GreenTree Inn (Christian Nothhaft)....Pages 53-63 Brand to Platform: Daphne (Christian Nothhaft)....Pages 65-74 Boutique Is Beautiful: Grace Vineyard (Christian Nothhaft)....Pages 75-84 High Above the Rest: Toread (Christian Nothhaft)....Pages 85-94 Front Matter ....Pages 95-98 Reaching More Households, Offering More Products: Suning (Christian Nothhaft)....Pages 99-108 Households Upgrading Appliances: Haier (Christian Nothhaft)....Pages 109-118 Home-Style Dreams: Kuka (Christian Nothhaft)....Pages 119-128 FMCG Premiumization: Liby (Christian Nothhaft)....Pages 129-138 Medical Care Going Private: BYBO (Christian Nothhaft)....Pages 139-147 Protecting Lifestyle and Loved Ones: New China Life Insurance (NCI) (Christian Nothhaft)....Pages 149-158 Front Matter ....Pages 159-162 Brand Trust: Yili (Christian Nothhaft)....Pages 163-173 Supermarket Sophistication: Yonghui (Christian Nothhaft)....Pages 175-184 Urban Fast Food Formats: Gil Wonton (Christian Nothhaft)....Pages 185-193 Better Booze: Jing Brand (Christian Nothhaft)....Pages 195-203 Turning TCM Classics into FMCGs: Guangzhou Pharma (Christian Nothhaft)....Pages 205-215 Front Matter ....Pages 217-220 Curious About the World: Ctrip (Christian Nothhaft)....Pages 221-231 Eater-tainment: Hai Di Lao (Christian Nothhaft)....Pages 233-242 Chinese Hollywood: Wanda (Christian Nothhaft)....Pages 243-251 Home Entertainment: TCL (Christian Nothhaft)....Pages 253-263 Front Matter ....Pages 265-265 Made for China: The Future (Christian Nothhaft)....Pages 267-285