Luxury the Chinese Way : The Emergence of a New Competitive Scenario

"China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry" Front Matter....Pages i-xiv Introduction....Pages 1-12 Front Matter....Pages 13-13 The Birth of Luxury in China and Trends since Imperial Times....Pages 15-25 The Impact of Cultural Values and Habits on the Luxury Market....Pages 26-37 Chinese Institutional and Legal Barriers to the Development of a Luxury Industry....Pages 38-48 The Chinese Aesthetic and the New Creative Movement from East to West....Pages 49-59 Front Matter....Pages 61-61 The Impact of Geographical Expansion and New Urban Dynamics on Client Segmentation....Pages 63-73 One-, Two-, and Multiple-Segment Chinese Luxury Clients and the Rise of the Middle Class....Pages 74-85 Digital Innovation and Its Key Role in Chinese Luxury Consumption....Pages 86-97 The Chinese Luxury Client: Current Profile and New Attitudes....Pages 98-110 Front Matter....Pages 111-111 Luxury Tourism: The New Shopping Perspective....Pages 113-122 The Identity of International Luxury Brands....Pages 123-133 Chinese Luxury Brands: The New Creative Phase and Identity in the Local Market....Pages 134-144 “Chineseness” in Luxury: Future Challenges and Perspectives....Pages 145-155 Conclusion....Pages 156-166 Back Matter....Pages 167-185