Luxury and the Ethics of Greed in Early Modern Italy

This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices. In the Western world, the phenomenon of luxury and the ethical dilemmas it raised appeared, for the first time since antiquity, in early modern Italy. Here, luxury emerged as a core idea in the conceptualization of consumption. Simultaneously, greed - which manifested in new and unrestrained consumption practices - came under close ethical scrutiny. As the buying power of new classes gained pace, these paradigms evolved as they continued both to influence, and be influenced by, other emerging global cultures through the early modern period. After defining luxury and greed in their historical contexts, the volume's chapters elucidate new consumptive goods, from chocolate to official robes of state; they examine how ideas about, and objects of, luxury and greed were disseminated through print, diplomacy, and gift-giving; and they reveal how even the most elite of consumers could fake their luxury objects. A group of international scholars from a range of disciplines thereby provide a new appraisal and vision of luxury and the ethics of greed in early modern Italy. Le site de l'éditeur indique : "A new, scholarly, and lively appraisal of the twin paradigms of Luxury and Greed as they were debated, disseminated, enacted, and feigned in early modern Italy. This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices. In the Western world, the phenomenon of luxury and the ethical dilemmas it raised appeared, for the first time since antiquity, in early modern Italy. Here, luxury emerged as a core idea in the conceptualization of consumption. Simultaneously, greed--which manifested in new and unrestrained consumption practices--came under close ethical scrutiny. As the buying power of new classes gained pace, these paradigms evolved as they continued both to influence, and be influenced by, other emerging global cultures through the early modern period. After defining luxury and greed in their historical contexts, the volume's chapters elucidate new consumptive goods, from chocolate to official robes of state; they examine how ideas about, and objects of, luxury and greed were disseminated through print, diplomacy, and gift-giving; and they reveal how even the most elite of consumers could fake their luxury objects. A group of international scholars from a range of disciplines thereby provide a new appraisal and vision of luxury and the ethics of greed in early modern Italy." A new, scholarly, and lively appraisal of the twin paradigms of Luxury and Greed as they were debated, disseminated, enacted, and feigned in early modern Italy. This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices. In the Western world, the phenomenon of luxury and the ethical dilemmas it raised appeared, for the first time since antiquity, in early modern Italy. Here, luxury emerged as a core idea in the conceptualization of consumption. Simultaneously, greed--which manifested in new and unrestrained consumption practices--came under close ethical scrutiny. As the buying power of new classes gained pace, these paradigms evolved as they continued both to influence, and be influenced by, other emerging global cultures through the early modern period. After defining luxury and greed in their historical contexts, the volume's chapters elucidate new consumptive goods, from chocolate to official robes of state; they examine how ideas about, and objects of, luxury and greed were disseminated through print, diplomacy, and gift-giving; and they reveal how even the most elite of consumers could fake their luxury objects. A group of international scholars from a range of disciplines thereby provide a new appraisal and vision of luxury and the ethics of greed in early modern Italy.--Provided by publisher List of Illustrations ix Acknowledgements xiii Luxury and the Ethics of Greed in Early Modern Italy: An Introduction / Catherine Kovesi xv Section One. Luxury and Greed: Defining the Terms 'Luxus': How Luxury Acquired its Lustre / Catherine Kovesi 3 Dante's She-Wolf: Luxury and Greed in the 'Divine Comedy' / Lino Pertile 21 The Language of Luxury in Renaissance Florence / Peter Howard 47 Section Two. Consuming Luxury 'Taste of Luxury' in Renaissance Italy: In Practice and in the Literary Imagination / Laura Giannetti 73 Chocolate in the Historical Imagination / Rebecca Earle 95 'Vesti bollate': The Italian Fashion Gazette of the Fourteenth and Fifteenth Centuries (Shapes, Colours, Decorations) / Maria Giuseppina Muzzarelli 119 The Pressures of Magnificence: Senatorial Dress in Sixteenth-Century Venice / Jola Pellumbi 137 Section Three. Disseminating Luxury Disseminating Luxury on the Streets of Italian Renaissance Cities / Rosa Salzberg 169 Italian Maiolica and Gift-Giving between Women c. 1480–1600 / Timothy Wilson 189 Luxury, Technology, and the Diplomatic Gift / Sean Roberts 215 Section Four. Faking It: The Pretence of Luxury Material Fictions of Luxury in Sforza Milan / Timothy McCall 239 Cheap Magnificence? Imitation and Low-Cost Luxuries in Renaissance Italy / Paula Hohti 277 Index 299 This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices. In the Western world, the phenomenon of luxury and the ethical dilemmas it raised appeared, for the first time since antiquity, in early modern Italy. Here, luxury emerged as a core idea in the conceptualization of consumption. Simultaneously, greed - which manifested in new and unrestrained consumption practices - came under close ethical scrutiny. As the buying power of new classes gained pace, these paradigms evolved as they continued both to influence, and be influenced by, other emerging global cultures through the early modern period.00After defining luxury and greed in their historical contexts, the volume?s chapters elucidate new consumptive goods, from chocolate to official robes of state; they examine how ideas about, and objects of, luxury and greed were disseminated through print, diplomacy, and gift-giving; and they reveal how even the most elite of consumers could fake their luxury objects. A group of international scholars from a range of disciplines thereby provide a new appraisal and vision of luxury and the ethics of greed in early modern Italy