Lukaszewski on Crisis Communication : What Your CEO Needs to Know About Reputation Risk and Crisis Management

Masterwork on Crisis Communication and Reputation Risk Selected as One of "30 Best Business Books of 2013" Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "28 experts to call when all hell breaks loose" -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.The book is endorsed by the Business Continuity Institute. In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style and backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. Using case studies, examples and templates, he explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. Lukaszewski distills four decades of experience into 10 chapters of field-tested how-to's, practical tools, tips, charts, checklists, forms, and templates and teaches you:How crises create victims;To avoid the toxicity of silence;To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics;To drive attorneys to settle instead of litigate;Apology is the atomic energy of empathy;Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!Chapter learning objectives; discussion questions; case studies; real-life examples; and glossary facilitate college and professional development classroom use. Crisis is not like other business interruptions. In a crisis, your company spokespersons, managers, and employees must know exactly what to do, what to say, when to say it, and when to do it -- while the whole world is watching! But can you depend on your crisis management plan to make that happen? Lukaszewski on Crisis Communication is your guide to preparing for a crisis and the explosive visibility and reputation risk that come with it. In a masterful book selected as one of "30 Best Business Books of 2013" by Soundview Executive Book Summaries and endorsed by the Business Continuity Institute, Lukaszewski distills four decades of public relations experience into 10 chapters of field-tested advice. Delivered in his straight-talking style and backed with compelling case studies, examples and templates, Lukaszewski explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. How-to's, practical tools, tips, charts, checklists, forms, and templates teach you the simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed. His key messages teach To recognize how a crisis creates victims a topic rarely covered in traditional communications and operation response planning. To avoid the toxicity of silence. To overcome the abusive, intrusive, and coercive behavior of the media, activists, and critics what he calls the bloviators, bellyachers, back-bench bitchers. To drive attorneys to settle instead of litigate. To use the value of an apology, the atomic energy of empathy. Thought-provoking discussion questions, real-life case studies and examples, comprehensive index, and detailed glossary facilitate both college and professional instruction. Downloadable resources and tools Access a practical toolkit full of innovative and field-tested plans, forms, checklists, tips, and tools to support you as you prepare your organization for effective crisis communication./ Instructional Materials For the classroom, an Instructor s Manual available for use by approved adopters in college courses and professional development training. Also, to assist in instruction, the author makes available his slides, videos, and Skype interaction. One of ""30 Best Business Books of 2013""(Soundview Executive Book Summaries). Author draws on 40 years' experience to advise exactly what to say and do and when; how to manage the victim dimension; create a crisis communication plan and put it into .. Preeminent Neurology text extensively updated/expanded by 70 leading authorities,providing encyclopedic summary of scientific advances/new clinical practices; aiding in evaluation, diagnosis, and treatment of various motor disorders; and giving