ظاهر: چرا بیشتر از آنچه تصور می‌کنید اهمیت دارد

From the Publisher: We all know one hard and undeniable truth: Physical beauty comes with tremendous power, and tremendous benefits. Those who possess it are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much looks affect every aspect of our lives. Recent studies document that people blessed with good looks earn about 10% more than their average-looking colleagues. They are also more likely to get hired and promoted at work. What exactly is this "physical attractiveness" phenomenon and how does it affect each and every one of us? Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives. In Looks, he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. Looks is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being beautiful. Unflinching and topical, Looks uncovers the sometimes ugly truth about beauty and its profound effects on all our lives Preface_0000......Page 1 Text_0001......Page 2 Text_0002......Page 3 Text_0003......Page 4 Text_0004......Page 5 Text_0005......Page 6 Text_0006......Page 7 Text_0007......Page 8 Text_0008......Page 9 Text_0009......Page 10 Text_0010......Page 11 Text_0011......Page 12 Text_0012......Page 13 Text_0013......Page 14 Text_0014......Page 15 Text_0015......Page 16 Text_0016......Page 17 Text_0017......Page 18 Text_0018......Page 19 Text_0019......Page 20 Text_0020......Page 21 Text_0021......Page 22 Text_0022......Page 23 Text_0023......Page 24 Text_0024......Page 25 Text_0025......Page 26 Text_0026......Page 27 Text_0027......Page 28 Text_0028......Page 29 Text_0029......Page 30 Text_0030......Page 31 Text_0031......Page 32 Text_0032......Page 33 Text_0033......Page 34 Text_0034......Page 35 Text_0035......Page 36 Text_0036......Page 37 Text_0037......Page 38 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Text_0246......Page 247 Text_0247......Page 248 Text_0248......Page 249 Text_0249......Page 250 Text_0250......Page 251 Text_0251......Page 252 Text_0252......Page 253 Text_0253......Page 254 Text_0254......Page 255 Text_0255......Page 256 Text_0256......Page 257 Text_0257......Page 258 Text_0258......Page 259 Text_0259......Page 260 Text_0260......Page 261 Text_0261......Page 262 Text_0262......Page 263 Text_0263......Page 264 Text_0264......Page 265 Text_0265......Page 266 Text_0266......Page 267 Text_0267......Page 268 Text_0268......Page 269 Text_0269......Page 270 Text_0270......Page 271 Text_0271......Page 272 Text_0272......Page 273 Text_0273......Page 274 Text_0274......Page 275 Text_0275......Page 276 Text_0276......Page 277 Text_0277......Page 278 Text_0278......Page 279 Text_0279......Page 280 Text_0280......Page 281 Text_0281......Page 282 Text_0282......Page 283 We all know one hard and undeniable "looks matter" -- physical good looks, whether female or male, comes with tremendous power and tremendous benefits. Well-researched consequences of "physical attractiveness phenomenon" reveal that those who possess good looks are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much physical looks, whether good looks or not so good looks, affect every aspect of our lives. One example, published research document that people blessed with good looks earn about 10 per cent more than their average-looking colleagues do. They are also more likely to be promoted at work as well as get hired. What exactly is this "physical attractiveness phenomenon" and how does it affect each and every one of us? Dr. Gordon L. Patzer has devoted more than 30 years investigating this unsettling, often discomforting, reality for both women and men, girls and boys, and how it touches every part of our lives. In " Looks ", he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. " Looks " is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being good looking. Unflinching and topical, " Looks " uncovers the sometimes ugly truth about beauty and its profound effects on all our lives. We all know one hard and undeniable truth: Physical beauty comes with tremendous power, and tremendous benefits. Those who possess it are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much looks affect every aspect of our lives. Recent studies document that people blessed with good looks earn about 10% more than their average-looking colleagues. They are also more likely to get hired and promoted at work. What exactly is this “physical attractiveness” phenomenon and how does it affect each and every one of us? Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives. In Looks, he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. Looks is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being beautiful. Unflinching and topical, Looks uncovers the sometimes ugly truth about beauty and its profound effects on all of our lives. This eye-opening new book proves once and for all that when it comes to success, it's what's on the outside that counts.