Looking East, Looking West: Organic And Quality Food Marketing In Asia And Europe Organic And Quality Food Marketing In Asia And Europe

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products.Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding. This publication is the output of Bean-Quorum an European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food. This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed. Preface / Friedrich Hamburger -- Organic And Quality Food Marketing In Asia And Europe: A Double Sided Perspective On Marketing Of Quality Food Products / B. Anurugsa -- Part 1. Looking East Looking West -- Organic Food In The European Union: A Marketing Analysis / G. Nigro -- Small Farms And The Transformation Of Food Systems: An Overview / K.g. Stamoulis -- Role Of Certification Bodies In The Organic Production System / R. Spadoni -- Part 2. Understanding The Value Chain Of Quality Food In East And West: Selected Case Studies -- Strengthening The Export Capacity Of Thailand's Organic Sector / V. Panyakul -- Factors Influencing Purchasing Decisions Of Austrian Distribution Channel Operators Towards M̀ade In China' Organic Foods / R. Liu -- Marketing High Quality Thai Organic Products In Europe? An Exploratory Approach / F. Marin -- Income Effects Through Trade With Organic Products For Rural Households In North Eastern Thailand / R. Haas -- An Overview Of The Organic And Green Food Market In China / R. Spadoni -- Market Access For Smallholder Livestock Producers Under Globalised Food Trade An Analysis Of Contract Farming And Other Market-linking Institutions In India, Thailand, Vietnam And The Philippines / M.a.o. Catelo -- Promoting Neglected And Underutilised Tuberous Plant Species In Vietnam / S. Padulosi -- Consumer Perceptions Of Organic Foods In Bangkok, Thailand / C.r. Vogl -- Quality, Organic And Unique Food Production And Marketing: Impacts On Rural Development In The European Union / B. Slee. Edited By Rainer Haas ... [et Al.]. Publication Is The Output Of Bean-quorum, A European Funded Asia-link Project--p. [4] Of Cover. Includes Bibliographical References And Index. This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food.The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding.This publication is the output of Bean-Quorum an European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food.This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed. This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding. This publication is the output of Bean-Quorum, a European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhan