Logo Type

"Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world?s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume."--Provided by publisher Logotype 2 Contents, page 1 5 Contents, page 2 6 Introduction 7 It's all in the font 15 Sans serif 17 Title case 17 All upper case 23 All lower case 31 Serif 33 Title case 33 All upper case 37 Mixed case 41 Small/large 43 Mixed font 45 Modular and grid-based 49 Superbold 61 Stencil 65 Cursive 71 Handwritten 81 Outline 87 Inline and multilinear 89 Blurred/repeated 93 3-D 95 Retro 99 More or less 101 Flourishes 103 Rules and dividers 109 Cropped 111 Negative space 115 Missing parts 119 Minimal 125 Alternative arrangements 131 Rotated 133 Slanted 139 Circular 141 Multilayered 143 Reflection and inversion 157 Word/monogram lock-ups 161 Colourful characters 165 Single-letter marks A-Z 167 Linked letters 195 In a word 211 Typographic marks 231 Dots and full stops 231 Slashes 235 Ampersands 237 Underlined 239 Other punctuation 241 Numerical and mathematical 247 Carriers & corners 251 Letter carriers 253 Carriers 255 Circles 255 Squares 263 Rectangles 265 Other shapes 271 Frames 277 East 283 Chinese 285 Arabic 287 Hebrew 293 Bilingual 295 Symbolic 301 Windows and patterns 303 Illustrative characters 307 Combination marks 311 Client Index 323 Designer Index 328 Sector Index 335 Dedication and acknowledgements 337 "'Logotype' is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this book is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. The book is an important and essential companion volume to 'Logo' and 'Symbol' (also by Michael Evamy)."--page 4 of cover Samling af logotyper, monogrammer og andre tekstbaserede virksomhedsmærker.;Indhold: It's all in the font -- More or less -- Alternative arrangements -- Colourful characters -- Carriers & corners -- East -- Symbolic.