LIT : the simple protocol for dental photography in the age of social media

In the age of digital dentistry, dental providers are under increased pressure to demonstrate proficiency in dental photography for the purposes of documentation, shade matching, and laboratory communication. Expertise in this area is fast becoming part of the standard of care and also has added value for clinicians who are looking to market themselves online. This book is geared toward practitioners who want to master dental photography and build their social media presence. Written for visual learners, this book breaks down the fundamentals of dental photography by outlining the key concepts, equipment, and lighting as well as by introducing The Simple Protocol - the basic day-to-day intraoral protocol that shows how easily clinical photography can be incorporated into the clinical workflow. That is where most photography books end, but this author also explores advanced techniques and demonstrates how to achieve some of the most characteristic looks in artistic dental photography, including the glossy effect, chiaroscuro, chromaticity, and texture manipulation, as well as a simple setup for taking photographs in the dental laboratory. Finally, the author provides fresh insight into the ever-changing world of digital marketing and explains what you need to know to reach your market on social media. 357 illustrations 1. Fundamentals of Photography 2. Dental Photography Equipment 3. Portrait Photography 4. Intraoral Photography 5. Artistic Dental Photography 6. Communication with the Dental Laboratory 7. Dental Laboratory Photography 8. Marketing and Social Media LIT: The Simple Protocol for Dental Photography in the Age of Social Media Front Matter Library of Congress Cataloging-in-Publication Data Contents Foreword Preface Chapter 1: Fundamentals of Photography EXPOSURE APERTURE SHUTTER SPEED DEPTH OF FIELD WHITE BALANCE ISO and Histograms The Importance of Setting Limits Chapter 2: Dental Photography Equipment Cameras Lenses Lighting Mirrors Contrasters Retractors Chapter 3: Portrait Photography Lighting Systems Black Background White Background Chapter 4: Intraoral Photography The Simple Protocol Frontal Views Maxillary Occlusal Plane Mandibular Occlusal Plane Posterior Lateral Photos Know Your Limits Summary Black Gloves Chapter 5: Artistic Dental Photography The Glossy Effect Chiaroscuro Chromaticity To Makeup or Not to Makeup Chapter 6: Dental Photography and Communication with the Dental Laboratory From the Office to the Lab. . . and Back Shade Evaluation and Photographic Acquisition Chapter 7: Dental Laboratory Photography Simple and Inexpensive Setup for Dental Laboratories Photographing Small Elements Chapter 8: Marketing and Social Media Dental Marketing Strategies and Social Media The Do’s and the Absolute Do Not’s of SEO Google Ads Tracking Calls Facebook and Instagram: Intent Your Website and Landing Pages Tıp of the Iceberg Instagram and Growth Instagram’s Rules of Success Acknowledgments Back Cover