سیستم بازاریابی لیندا هایلی: سیستم بدون حاشیه برای تقویت کسب‌وکار کوچک شما

At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business. In Kickstart Marketing Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit. Best of all, Kickstart Marketing recognises that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing anything but selling or marketing! Who should read Kickstart Marketing ? Anyone who recognises their need for marketing but hasn't a clue where to start. Anyone facing a threat from a competitor or changing market. Anyone who is fed up with spending money on costly advertising that doesn't work. Linda Hailey is a small business marketing consultant and presenter who passionately believes it's time to take the mystery and megabucks out of marketing. She has developed and tested the Kickstart system and through her seminars and courses has inspired thousands of small business owners to give their business the Kickstart it deserves. ' Kickstart Marketing explains the strategic role that marketing plays in a small business, and Linda Hailey has written her book with expert knowledge, compassion and loads of practical experience. Her book is especially valuable at a time when small business operators need common sense advice about marketing.' -John English, author of How to Organise and Operate a Small Business in Australia At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business.In Kickstart Marketing Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit.Best of all, Kickstart Marketing recognises that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing anything but selling or marketing!Who should read Kickstart Marketing?* Anyone who recognises their need for marketing but hasn't a clue where to start.* Anyone facing a threat from a competitor or changing market.* Anyone who is fed up with spending money on costly advertising that doesn't work.Linda Hailey is a small business marketing consultant and presenter who passionately believes it's time to take the mystery and megabucks out of marketing. She has developed and tested the Kickstart system and through her seminars and courses has inspired thousands of small business owners to give their business the Kickstart it deserves.'Kickstart Marketing explains the strategic role that marketing plays in a small business, and Linda Hailey has written her book with expert knowledge, compassion and loads of practical experience. Her book is especially valuable at a time when small business operators need common sense advice about marketing.'-John English, author of How to Organise and Operate a Small Business in AustraliaAt last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business.In Kickstart Marketing Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit.Best of all, Kickstart Marketing recognises that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing anything but selling or marketing!Who should read Kickstart Marketing?* Anyone who recognises their need for marketing but hasn't a clue where to start.* Anyone facing a threat from a competitor or changing market.* Anyone who is fed up with spending money on costly advertising that doesn't work.Linda Hailey is a small business marketing consultant and presenter who passionately believes it's time to take the mystery and megabucks out of marketing. She has developed and tested the Kickstart system and through her seminars and courses has inspired thousands of small business owners to give their business the Kickstart it deserves.'Kickstart Marketing explains the strategic role that marketing plays in a small business, and Linda Hailey has written her book with expert knowledge,... At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business. Here, Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyze your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit. Best of all, this book recognizes that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing anything but selling or marketing! Title page......Page 1 Contents......Page 5 Introduction......Page 7 1 The Kickstart Marketing process......Page 11 2 Review your business......Page 19 3 Review your marketplace......Page 51 4 Matching your marketing mix......Page 80 5 Strategic analysis......Page 85 6 Product marketing......Page 97 7 The marketing toolkit......Page 113 8 The realities of retail......Page 143 9 Strategic selling......Page 164 10 Catching and keeping customers......Page 179 11 The marketing message......Page 206 12 The importance of image......Page 232 13 The power of clients and contacts......Page 241 What next?......Page 256 Index......Page 258 This text on marketing has been written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common-sense system that should help you really boost your business. The author introduces and explains her "Kickstart" system.