Lies start-ups tell themselves to avoid marketing : a no bullsh*t guide for Ph. D.s, lab rats, suits and garage entrepreneurs

So you think you know marketing. Think again. __Lies Startups Tell Themselves to Avoid Marketing__ uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40 plus years' worth of marketing savvy to cut through all the usual malarkey—and, let's face it, bullsh\*t—to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, __Lies Startups Tell Themselves__ provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable. It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. __Lies Startups Tell Themselves to Avoid Marketing__ guides you through the pitfalls and challenges to a successful start-up or product launch.

Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through ail the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on Today.

The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable. It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.

About the Author:
Sandra Holtzman a Madison Avenue copywriter, became a marketing manager and founded Holtzman Communications, LLC in 1997

About the Author:
Jean Kondek taught marketing in her local community college and creative thinking at the School of Visual Arts in New York City

How to use this book Lie #1 If I build it, they will come Lie #2 There is no point in promoting my product until it's completely ready Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market Lie #4 I have to show a profit before I can market Lie #5 I only need a web site Lie #6 I need to do public relations first Lie #7 I know how to market Lie #8 I have a business plan; I don't need a marketing plan Lie #9 Only a technical person can market my product Lie #10 I can get the work done cheaper No more lies. Provides 10 step-by-step chapters for planning and implementing a successful marketing program that you can get started. This handbook guides readers through the pitfalls and challenges to a successful start-up or product launch.