Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy. Cover Title Page Copyright Page Book Series Table of Contents Detailed Table of Contents Preface Acknowledgment Chapter 1: Multiple Signals and Consumer Behavior in the Digital Economy Chapter 2: Social Media, Marketing Practices, and Consumer Behavior Chapter 3: Challenges and Opportunities for News Media and Journalism in an Increasingly Digital Mobile Chapter 4: Conspicuous Consumption via Social Media Chapter 5: A Study of Online Scams Chapter 6: The Affective Economy and Online Fan Communities Chapter 7: Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers Chapter 8: Examining Perceived Value Influence Mobile Game Addiction Chapter 9: Antecedents of Global Brands Preference Among Generation Y in Malaysia Chapter 10: Understanding Cultural Hybridization and Globalization Through the Benefits and Risks on Economic Growth Chapter 11: A Decent Work and Economic Growth Chapter 12: Proactive and Responsive Export Market Orientation Behaviours, Antecedents, and Firm Performance Chapter 13: Managing Innovation Chapter 14: The Implication of Sustainability Innovation Chapter 15: Inverted Grammar Classroom Chapter 16: Green Consumer Behaviour Compilation of References About the Contributors Index "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- Provided by publisher