Let the Story Do the Work : The Art of Storytelling for Business Success

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story ... and deliver it at the right time in the right way. You'll discover how to use stories to: Capture attention - Engage your audience - Change minds - Inspire action - Bring facts and data to life - Clarify challenging concepts - Pitch persuasively - Fundraise effectively - And more Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships. People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry.;This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, this thoughtful resource shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. -- Résumé abrégé tiré de l'ouvrage Packed with enlightening examples, this thoughtful resource shows you how to mine your experience for simple narratives that convey who you are, whatyou want to achieve, and why others should care. -- Edited summary from book Esther K. Choy. Includes Bibliographical References And Index.