پرش قورباغه‌ای: بهره‌برداری از قدرت شگفتی برای دستیابی به موفقیت‌های تجاری

Today’s business climate demands breakthroughs, not incremental improvements. What makes one leader or company thrive while others languish in today’s fast-paced, ever-changing marketplace? There’s no doubt hard work is involved, but Soren Kaplan shows you can’t do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging”—creating or doing something radically new or different that produces a significant leap forward. __Leapfrogging__ connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s writing style makes his compelling findings fun to read, simple to understand, and easy to implement. __Leapfrogging__ is the new handbook for the modern leader. Winner of the Bronze Axiom Award in the category of Leadership. ** WINNER of BEST BUSINESS BOOK, International Book Awards ** ** WINNER of BEST LEADERSHIP BOOK, Axiom Book Awards ** Today's business climate demands breakthroughs, not incremental improvements. What makes one leader or company thrive while others languish in today's fast-paced, ever-changing marketplace? There's no doubt hard work is involved, but Soren Kaplan shows you can't do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace surprise--the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to "leapfrogging"--creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the "messy" and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan's writing style makes his compelling findings fun to read, simple to understand, and easy to implement. Leapfrogging is the new handbook for the modern leader. Winner of the Bronze Axiom Award in the category of Leadership.

Today’s business climate demands breakthroughs, not incremental improvements. What makes one leader or company thrive while others languish in today’s fast-paced, ever-changing marketplace? There’s no doubt hard work is involved, but Soren Kaplan shows you can’t do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs.

Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging”—creating or doing something radically new or different that produces a significant leap forward.

Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition.

Kaplan’s writing style makes his compelling findings fun to read, simple to understand, and easy to implement. Leapfrogging is the new handbook for the modern leader.

Cover 1 Contents 10 Foreword 12 Introduction 14 1. Business Breakthroughs Deliver Surprise 28 2. The Power of Surprise 46 3. Leapfrogging to Breakthroughs 64 4. Listen: Start with Yourself, Not the Market 74 5. Explore: Go Outside to Stretch the Inside 94 6. Act: Take Small Simple Steps, Again and Again and Again 118 7. Persist: Take the Surprise Out of Failure 140 8. Seize: Make the Journey Part of the (Surprising) Destination 168 9. Bring It Home 196 Notes 204 Acknowledgments 210 Index 212 A 212 B 212 C 213 D 213 E 213 F 214 G 214 H 214 I 214 J 215 K 215 L 215 M 215 N 216 O 216 P 216 Q 216 R 216 S 216 T 217 U 217 V 217 W 218 Y 218 Z 218 About the Author 220 Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise Presents advice for business leaders on how to capitalize on surprises in the market, examining cases in which companies--like Gatorade, Philips, and Etsy--have used market surprises to turn their own products and services around and exceed customers' expectations