Leadership Soul Putting People Heart Yhb: Leadership with Soul: Putting People at the Heart of Your Growth Strategy

Leadership with Soul is an invitation for existing and future leaders to stop, think and reinvent their leadership approach to become ever-better leaders. Leadership with Soul is a cutting-edge, systemic leadership model that has created sustainable growth and value in high-performance companies across several sectors of the economy. Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit. André Lacroix reveals his formula on how to make businesses flourish. He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career. He also explains simple ways you can inspire a global organisation to outperform the competition; how you can create a truly customer-centric organisation; how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come. For Lacroix, true leadership prioritises sustainability and a desire to make the world an 'ever-better' place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned. Contents Preface Time for change Taming risk for a better world Positive change must start in the workplace Introduction Leadership with Soul...the early years A humanist outlook People: the key to sustainable success Learning from the ancients Essential skills: engagement and motivation Becoming a Good Leader Never stop training Acknowledgments and thanks Leadership principle 1 Lead with emotional intelligence Recognise the importance of placing individuals at the heart of your strategy and operations Getting the people agenda right Strategy development Multi-year innovation programme Astonishing creativity Two-way communication Gathering ideas Lead your company using a decentralised and co-ordinated operating model that creates genuine empowerment Empowerment and responsibility Global versus local Going glo-cal at Burger King Formulating our plans Wide-ranging initiatives Getting the balance right Shape a high-performance culture that embraces the values of Respect, Courage, Passion, Integrity and Responsibility Respect Courage Passion Integrity Responsibility Lead by example to demonstrate emotional intelligence when interacting with people The self-awareness challenge Have the right antennae in place to ensure you never stop sensing the pulse of the organisation Sensing the pulse Leadership principle 2 Imagine the journey and paint the picture for all Do your homework to determine the size of the prize for all stakeholders Unleashing the full potential of your business Delivering a structural fix An investment of time Peeling the onion Clarifying the way ahead Achieving clear differentiation Articulate a simple vision that clearly defines the destination and is both inspirational and meaningful for all stakeholders Identifying the right levers of growth Leveraging the drive-through experience Develop a well-integrated communication plan that will paint the picture for all stakeholders The essential principles Putting plans into action Invest personal time to communicate the vision with passion and conviction Repeat, Repeat, Repeat Leadership principle 3 Energise the organisation to outperform Ensure there is total clarity on what ‘outperformance’ means The human factor Resolving a frustrating conflict Building the outperformance culture Strategic priorities: Enablers: Rising to the calibration challenge Keep it simple . . . Empower the organisation with daily/weekly/monthly operating systems Leading & Lagging Indicators Visualisation for performance management Learning from Toyota Getting the cadence right Performance management underpins engagement Self-performance management Driving creativity The third dimension Simplification Lead outperformance from the front with high energy, always being genuine Formal performance reviews Promoting real ownership The importance of an open mind Formal and informal communication Get organised! Inverting the pyramid Never stop challenging the organisation with ever better ideas Storytelling Mission impossible Achieving the impossible Celebrate and recognise success every day Going beyond health and safety . . . Leadership principle 4 Customer intimacy Establish a 24/7 capability to deliver zero-defect quality The question of metrics Getting the cadence right Flying into trouble Defining and benchmarking quality standards Know the competition Be risk aware Doing things the Toyota Way Ideas for improvement Keep the noise down Getting back to basics Make Every Bite Right The moment of truth Build a truly customer-centric organisation People management drives quality Living the dream Investing time in building relationships Franchising for success Independent Total Quality Assurance When it goes wrong . . . Listen to the voice of the customer KitKats in the minibar . . . Top-to-top communication Plugging into social media Customer intimacy is the ultimate advantage Probing for insight The ultimate step Exceeding expectations The magical truth . . . Challenging the tyranny Licence to thrill Feeling the magic Leadership principle 5 Reinvent the future Hotbeds of innovation Opportunities for all A stroke of genius Create a culture of continuous and vigorous innovation Linking continuous with vigorous Stage Gate Process Where imagination meets engineering Zero-to-One and One-to-100 growth- and margin-accretive innovations Scale it up! Analysing the financial profile Zero-to-One ideas that worked in a single country Zero-to-One ideas that became One-to-100 success stories Keeping in tune with the portfolio strategy 3 Types of innovation Start with innovation from the core Challenge yourself to improve Step back and gain perspective When juicier is better Invest in innovations targeted at fast-growing adjacent markets Mind the gap! The questions to ask When research leads to reinvention Don’t listen to conventional wisdom Some failures in adjacent innovation: The 'Big Prize' of creating new markets with breakthrough innovations The space and time to think Hybrid or full electric? Creating new markets Leadership principle 6 Master complexity Planning the capability ‘game’ Understand the capability/complexity equilibrium in your organisation A vision of the dark side Feeling organisational pain First, identify the problem Experienced-based leading indicators Formulate a comprehensive capability plan to deliver the vision Right-sizing the capital capability Skills to execute Rising to the growth capability challenge The right asset capability The magic of talent planning to unleash your full growth potential The power of small steps Never take your eyes off the talent Keep a healthy risk appetite Balancing the micro and the macro No diversity, no magic It all starts with HR . . . Populating the talent bench Attracting the right talents for today, tomorrow and the day after Identifying industry talent Recruiting for growth The imperative for leaders to sponsor the careers of high-potential talents Leadership principle 7 Embody the strategy at the top The leader needs a senior team that embodies the strategy Beware the blocker! Creating the shared agenda How I identify team members First step Draft after draft Coaching inside the team Be prepared! Simple – but brilliant! The top team delivers the strategy in action with one voice Setting the context Connecting the dots Wearing two hats One message, different depth ‘The stronger the better . . .’ Taming tension Short-term performance provides the licence to do the right thing strategically The confidence to succeed Aiming to over-deliver Activity-based planning Maxing out on performance Manage pressure points with resilience and composure Over-communicate Blip or abiding? Operate as a team in good and bad times Leadership principle 8 Laser-focused execution The executional challenge Laser focus on the core priorities to deliver the vision Getting the organisation onside Link action and objectives Focus on building scale Three areas of focus for portfolio strength 1. Investing in the core 2. Investing in high-growth and high-margin markets 3. Fixing your underperforming businesses Virtuous economics 1. Investing in the core 2. Investing in high-growth and high-margin markets 3. Fixing your underperforming businesses Create a comprehensive capability game plan to ensure operational excellence When ambience really matters . . . The driving power of the drive-thru Meticulous planning and disciplined execution with a zero-defect culture A question of culture Monitoring progress with 360° leading indicators Monitoring progress Be clear about which business cycle you are in Leadership principle 9 Ever-better branding glo-cally The glo-cal dimension Winning brands have a differentiated, motivating and honest USP Literal or lateral? Seize the growth opportunity with ever-better branding The pitfalls of brand management Reinventing a brand: 7UP Reinventing Burger King Americana Glo-cal communication, congruent on all consumer touch points The shifting landscape ‘The best ideas will always win!’ Best practice, no mandate Great advertising – but not by committee please! The Pepsi magic I wanna be elected! Inside-out branding – living the brand from within Cast members living the magic every day Reinventing the Intertek brand from within Leadership principle 10 Sustainable performance for all Sustainability commitment anchored in the purpose and strategy Understanding the sustainability agenda of each stakeholder Sustainability equals legacy Tracking progress towards your goals Operationalise the strategy with sustainability excellence Products & Services Operating processes Systems Facilities Assets Environment The race to Net Zero Lead the company sustainably, end-to-end Empowering teams with self-sustainability management Sustainability from the heart Build Back Ever Better Conclusion Lead with Soul. For good Leadership Principle 1: Lead with emotional intelligence Leadership Principle 2: Imagine the journey and paint the picture for all Leadership Principle 3: Energise the organisation to outperform Leadership Principle 4: Customer intimacy Leadership Principle 5: Reinvent the future Leadership Principle 6: Master complexity Leadership Principle 7: Embody the strategy at the top Leadership Principle 8: Laser-focused execution Leadership Principle 9: Ever-better branding glo-cally Leadership Principle 10: Sustainable performance for all