Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise (Public Relations Collection)

This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in todayâs corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. The book will provide the reader with examples and short case studies to provide understanding of C-level communication. There are a number of books in the leadership field that deal with communication. Some estimates are of more than 1,000 books in the marketplace. The contrast between this work by Harrison and Muhlberg and those in the market is that the book deals less with theory and history of communication, and considerably more with current and future application of high-level strategic corporate communication as the role of the function has progressed significantly from that of a service provider to that of a business driver. The significance of this is to ground readers in the lessons of both past and current corporate leadership challenges, drawing on leadership history and organizational thought-leader influence (Follett, Barnard, Berne, Drucker, Burns et al), and exposing students to modern realities. Corporate governance, social-media proliferation and influence, the growing impact of globalization, stakeholder relations, information flow, the importance of protecting reputation and risk management, employee engagement, C-suite and organizational culture shifts, as well as communication skills and exemplars, are examined in a way undertaken by no other book in this category. This is a modern book on corporate communication at the executive management levelâthe chief executive suite of officersâfor use in advanced college studies and professionals wanting to update their communication strategies "The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: (1) What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? and (2) How does the primary communication professional attain expert influence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. This function by an individual identified in many companies as the chief communication officer (CCO) has risen in importance in free-enterprise economies, coincident with the evolution of social media, journalism, data analytics, government engagement, change management, and other factors shaping enterprise strategies and success. The book examines the enterprise CCO at three levels: the communicator rising toward, or newly positioned in responsibility for, enterprise communication; the CCO as a collaborator in leadership with others (chief executive and chief financial officer are examples of those with whom leadership communication is structured and driven); and the developed, influential communication chief dealing with missions, strategies, and the execution of enterprise vision. A detailed guidance is given on information flow that takes advantage of stakeholder perception management and the productive, enabled employee culture. Crisis communication in modern contexts is explained, with emphasis on precrisis intelligence gathering through social conversation analysis, and procedures for crisis communication management are drawn from cases provided by CCOs in author interviews and lectures in the authors' graduate classes at Georgetown University"--Publisher description Abstract: The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: (1) What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? and (2) How does the primary communication professional attain expert influence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. This function by an individual identified in many companies as the chief communication officer (CCO) has risen in importance in free-enterprise economies, coincident with the evolution of social media, journalism, data analytics, government engagement, change management, and other factors shaping enterprise strategies and success. The book examines the enterprise CCO at three levels: the communicator rising toward, or newly positioned in responsibility for, enterprise communication; the CCO as a collaborator in leadership with others (chief executive and chief financial officer are examples of those with whom leadership communication is structured and driven); and the developed, influential communication chief dealing with missions, strategies, and the execution of enterprise vision. A detailed guidance is given on information flow that takes advantage of stakeholder perception management and the productive, enabled employee culture. Crisis communication in modern contexts is explained, with emphasis on precrisis intelligence gathering through social conversation analysis, and procedures for crisis communication management are drawn from cases provided by CCOs in author interviews and lectures in the authors' graduate classes at Georgetown University : This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in todays corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. The book will provide the reader with examples and short case studies to provide understanding of C-level communication. There are a number of books in the leadership field that deal with communication. Some estimates are of more than 1,000 books in the marketplace. The contrast between this work by Harrison and Muhlberg and those in the market is that the book deals less with theory and history of communication, and considerably more with current and future application of high-level strategic corporate communication as the role of the function has progressed significantly from that of a service provider to that of a business driver. The significance of this is to ground readers in the lessons of both past and current corporate leadership challenges, drawing on leadership history and organizational thought-leader influence (Follett, Barnard, Berne, Drucker, Burns et al), and exposing students to modern realities. Corporate governance, social-media proliferation and influence, the growing impact of globalization, stakeholder relations, information flow, the importance of protecting reputation and risk management, employee engagement, C-suite and organizational culture shifts, as well as communication skills and exemplars, are examined in a way undertaken by no other book in this category. This is a modern book on corporate communication at the executive management levelthe chief executive suite of officersfor use in advanced college studies and professionals wanting to update their communication strategies. My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

My graduate students like this book's real-world focus on publicrelations as a strategic role in the C-suite. —Ron Culp, professionaldirector, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of what corporate communicators do. More than that, it'san uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre DameThe quality of leadership in any organization—business, social, military, and government—is enhanced or limited by thequality of its leadership communication. The authors assertthat leadership is given force by strategic communication thatproduces results required in competitive conditions. For theprofessional in enterprise communication, this brings intofocus two questions: What is the relevance of communicationin the leadership process of reaching best achievable outcomes(BAOs)? And, how does the primary communication professionalattain expert in uence and success in a leadership position?This book provides insights and guidance on functioning at thehighest levels of the corpo rate communications profession.

Content: Part I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index. The quality of leadership in any organization - business, social, military, and government - is enhanced or limited by the quality of its leadership communication. The authors of this book assert that leadership is given force by strategic communication that produces results required in competitive conditions.