Las presentaciones: secretos de Steve Jobs : cómo ser increíblemente exitoso ante cualquier auditorio

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Todo lo que necesita para cautivar, emocionar y motivar a un auditorio (no incluye el cuello de tortuga). Las secretos de Steve Jobs devela el sistema operativo detrs de cualquier gran presentacin y le proporciona una gua rpida para disear sus propias relaciones apasionadas con sus audiencias Cliff Atkinson, autor de Beyond Bullet Points y The Activist Audience Las ampliamente reconocidas presentaciones de Steve Jobs, ex CEO de Apple, han establecido un nuevo estndar mundial. Esta gua detallada le ensear cmo aplicar estas tcnicas en sus propias presentaciones para agradar a su auditorio. Las secretos de Steve Jobs es una obra tan amigable que ser como si estuviera escuchando al mismsimo maestro. El experto en comunicaciones Carmine Gallo ha estudiado y analizado las mejores presentaciones de Jobs y ofrece ejemplos concretos de tcnicas reales y probadas, as como tips que funcionan en cualquier momento. Con este enfoque revolucionario, se sorprender de lo fcil que es vender sus ideas, compartir su entusiasmo y sorprender a su auditorio al estilo de Steve Jobs. Ningn otro lder captura un auditorio como lo hace Steve Jobs, y ningn otro libro, como Las secretos de Steve Jobs, captura la frmula que usa para cautivar al pblico. Rob Enderle, Enderle Group Ahora puede aprender de lo mejor que Jobs y Gallo. No importa si es principiante o un orador profesional como yo, leer y releer este libro con el mismo entusiasmo con que la gente trae consigo sus iPod. David Meerman Scott, autor del best seller The New Rules of Marketing &PR y World Wide Rave. "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." -Cliff Atkinson, author of Beyond Bullet Points and The Activist AudienceApple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get tohaving the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With thisrevolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Ya sea que esté presentando el nuevo iPhone o entregando una nota de presentación, Steve Jobs impacta a sus audiencias con su singular estilo y sus habilidades como hombre del espectáculo. Él no se limita tan solo a informar en sus presentaciones. Él cuenta una historia, pinta un cuadro y comparte su visión. Jobs le regala a su audiencia una experiencia única y transformadora, inolvidable e inspiradora. Al aprender las particulares técnicas que han convertido a Jobs en el más destacado y cautivador presentador de los escenarios del mundo, usted también podrá hacerlo. Usando las ya legendarias presentaciones de Jobs como proyecto, el experto en habilidades de la comunicación Carmine Gallo ha diseñado un marco de referencia de uso práctico acerca de los secretos de la presentación que lo ayudarán a planear, ejecutar y perfeccionar la presentación perfecta de su vida. Usted aprenderá cómo: Crear la marca de una historia inspiradora. Responder a la pregunta más relevante Whether he's introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his style and showmanship. He doesn't just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring and unforgettable. Now you can do it too, by learning the specific techniques that have made Jobs the most captivating communicator on the world stage. Using Job's legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Whether he was introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrified audiences with his style and showmanship. He didn't just convey information in his presentations; he told a story, painted a picture, and shared a vision. Now you can do it too, by learning the specific techniques that made Jobs such a captivating communicator. Using Job's presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar.