Labour Policies, Language Use and the ‘New’ Economy: The Case of Adventure Tourism (Language and Globalization)

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world's top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes. Kellie Gonçalves is SNSF Marie Heim-Vögtlin Fellow at the English Department of the University of Bern, Switzerland This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world's top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes. Kellie Gonçalves is SNSF Marie Heim-Vögtlin Fellow at the English Department of the University of Bern, Switzerland Front Matter ....Pages i-xvii Theorizing Mobility, Place and Adventure Tourism (Kellie Gonçalves)....Pages 1-45 Adventure Playgrounds: Places to Play and Places “in Play” (Kellie Gonçalves)....Pages 47-70 Mobile and Global Ethnography in Two Hemispheres (Kellie Gonçalves)....Pages 71-105 Labor Regulation and Hypermobility Within Adventure Tourism’s Niche Market (Kellie Gonçalves)....Pages 107-145 The Performance of Place and Tourist Performativity Through Bungee Jumping On and Offline (Kellie Gonçalves)....Pages 147-187 Concluding Thoughts (Kellie Gonçalves)....Pages 189-196 Advice: What to Bear in Mind if You Decide on an Ethnographic Study of Your Own (Kellie Gonçalves)....Pages 197-243 Back Matter ....Pages 245-277