Концепции современного естествознания: учебное пособие для студентов высших учебных заведений, обучающихся по техническим направлениям подготовки и специальностям

Учебное пособие / под ред.д.т.н., проф. Тютюнника.- Тамбов; М.;СПб.; Баку; Вена; Гамбург: Изд-во МИНЦ Нобелистика", 2010. - 224 с. - ISBN 978-5-86609-116-4. Введение. Возникновение наук. Естествознание средневековья. Возникновение экспериментального и математического методов. Электромагнитная картина мира. Закон сохранения и превращения энергии. Открытие квантов. Квантовая природа света. Открытие рентгеновских лучей. Джи Джи Томсон и открытие электрона. Атом. Волна де Бройля. Квантовая механика. Атомное ядро. Элементарные частицы. Симметрия и законы сохранения. Теория относительности Эйнштейна. Вселенная. Тёмная материя Вселенной и тёмная энергия. Химия. Биология. Жизнь. Происхождение человека. Термодинамика. Теория тепловой смерти Вселенной. Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive. Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo