Knock Your Socks Off Prospecting: How to Cold Call, Get Qualified Leads, and Make More Money (Knock Your Socks Off Service!)

For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying - especially the cold calling. Knock Your Socks Off Prospecting shares the hardwon, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople-in the trademark, fun style of the best-selling Knock Your Socks Off series. This practical book gives sales people renewed energy for a critical (yet often dreaded) phase of the sales cycle. Knock Your Socks Off Prospecting shows how to approach prospecting more positively and productively, and how to maximize return on prospecting efforts. Features include: - Practical, logical, and easy-to-use tools- Step-by-step skill-building exercises- A combination of research and "feet on the street" wisdom- Real stories and lively anecdotes that prove the power of Knock Your Socks Off Prospecting" "If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize and motivate both you and your potential customers. Welcome to Knock Your Socks Off Prospecting. Filled with logical, easy-to-use tools, step-by-step skill-building exercises, real-life stories, and amusing anecdotes (along with John Bushs clever illustrations), this practical and entertaining book helps you improve your communications skills, identify prospects (real ones), and maximize the productivity of your prospecting time. Youll also get the most valuable collection of how-to cold-calling tips youve ever seen, and follow-up techniques guaranteed to win more sales!" "Filled with logical, easy-to-use tools, step-by-step skill-building exercises, real-life stories, and amusing anecdotes (along with John Bush's illustrations), this practical and entertaining book helps you improve your communications skills, identify prospects (real ones), and maximize the productivity of your prospecting time. You'll also get the most valuable collection of how-to cold-calling tips you've ever seen, and follow-up techniques guaranteed to win more sales."--Jacket

This guide helps salespeople develop the skill and judgment to know when to pursue a prospect all the way to customer status, and when to cut their losses and move on. The author suggests approaches for preparing to succeed at cold calling, and outlines techniques to try at each stage of the cold call process. Annotation ©2005 Book News, Inc., Portland, OR

Another "knockout" in the grand tradition of Knock Your Socks Off Service!