Klout matters : how to engage customers, boost your digital influence : and raise your klout score for success

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry.In__Klout Matters__, two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business.__"Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top."__-- Harvey Mackay, #1 New York Times bestselling author of__Swim with the Sharks without Being Eaten Alive____"Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance."__-- Jeffrey Gitomer, New York Times bestselling author of__The Little Red Book of Selling__and__21.5 Unbreakable Laws of Selling__ Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry. In Klout Matters , two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business. "Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling What is Klout score? Who is using Klout, and who should care about it? Creating content that connects with customers to improve your Klout score Does your Klout score really matter? Should you make an effort to increase your Klout score? What about gaming the system? The role of vendors and perks What you can do when you don't have time for social media Tools that can help you manage social media Enhance your social media presence : and boost your Klout score! Getting started with Klout Using twitter to raise your Klout score Using Facebook to raise your Klout score Using LinkedIn to raise your Klout score Using other networks to raise your Klout score Online collaborative networks Myths about boosting your Klout score What Klout doesn't count, but we wish it did! Whom should you engage with? So what is a thought leader to do? Podcasts we recommend YouTube and other videos we recommend Blogs we recommend Resources for building your business. "Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for more profits, influence, and success. Terry Brock is an internationally recognized speaker and business coach in the areas of marketing and technology"-- Provided by publisher