Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models
معرفی کتاب «Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models» نوشتهٔ Peter Cheverton، منتشرشده توسط نشر Kogan page ltd در سال 2001. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues.
دانلود کتاب Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models