Керри-Лэй Греди Эффективный Web-сайт. Учебное пособие

To ensure the success of your e-business, your site must offer visitors more than information on your goods and services. From gaining maximum exposure on search engines to eliminating online security risks, Web Site Analysis and Reporting details the steps that a successful online business must take to improve its online presence and increase traffic. It delves into the importance of developing a successful tool for analyzing current Web site activities and fully utilizing this information to create a stronger site. About the Authors Kerry-Leigh Grady more than five years of experience in Web design and programming. She has published one work of fiction, Deja Vu , and numerous articles related to fiction writing for newsletters in the U.S. and Australia. She has designed e-commerce Web sites that provide an online community and interactivity for site visitors. Robin Nobles writes monthly articles for Planet Ocean, a leader in the search engine industry. She is the author of Promoting Your Web Site and Maximize Web Site Traffic as well as several articles for publications such as Internet Newsroom, InfoAlert, and Sarasota PC Monitor. She was the first online instructor in search engine strategies. This book shows how to determine the effectiveness of an online business. It covers Website analysis in terms of navigation, design, e-commerce solutions, security, traffic reporting, search engine analysis, and capitalisation of return traffic