Just Plain Dick : Richard Nixon’s Checkers Speech and the “Rocking, Socking” Election of 1952

It all started with some businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Eisenhower's Republican ticket, so he took to the airwavess. In making his speech, Nixon left behind lines about a "Republican cloth coat" and a black and white cocker spaniel named "Checkers." The speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign.****__Just Plain Dick__ is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political comeback. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle-from the spring primary season to the summer conventions, and then to the allegations against Nixon through to the speech in September and finally the election in November-Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War.****With publication scheduled during the 2012 election season, readers will see Nixon's contribution to current campaign styles. Here is a story of phony populism, a hatred of elites (tagged "eggheads" back then), and emotionally charged appeals erasing a rational assessment of a politician's qualifications. An entertaining and suspenseful read, __Just Plain Dick__ is ideal election context for political junkies and those fascinated with 1950s America.******** It all started with some well-meaning businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Eisenhower's Republican ticket, so he took to the airways. In making his speech, Nixon left behind lines about a "Republican cloth coat" and a black and white cocker spaniel named "Checkers."The speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign. Just Plain Dick is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political come-back. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle--from the spring primary season to the summer conventions and then to the allegations against Nixon through to the speech in September and finally the election in November--Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War. With publication scheduled during the 2012 election season, readers will see Nixon's contribution to current campaign styles. Here is a story of phony populism, a hatred of elites (tagged "eggheads" back then), and emotionally charged appeals erasing a rational assessment of a politician's qualifications. An entertaining and suspenseful read, Just Plain Dick provides ideal election context for political junkies and for those with a fascination for 1950s America It all started with some businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Eisenhower's Republican ticket, so he took to the airwavess. In making his speech, Nixon left behind lines about a "Republican cloth coat" and a black and white cocker spaniel named "Checkers." The speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign. Just Plain Dick is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political comeback. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle-from the spring primary season to the summer conventions, and then to the allegations against Nixon through to the speech in September and finally the election in November-Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War. With publication scheduled during the 2012 election season, readers will see Nixon's contribution to current campaign styles. Here is a story of phony populism, a hatred of elites (tagged "eggheads" back then), and emotionally charged appeals erasing a rational assessment of a politician's qualifications. An entertaining and suspenseful read, Just Plain Dick is ideal election context for political junkies and those fascinated with 1950s America. At a critical moment in Jimmy Carter's presidency, he gave a speech that should have changed the country. Instead it led to his downfall and ushered in the rise of the conservative movement in America. In "What the Heck Are You Up To, Mr. President?" Kevin Mattson gives us a behind-the-scenes look at the weeks leading up to Carter's "malaise" speech, a period of great upheaval in the United States: the energy crisis had resulted in mile-long gas lines, inciting suburban riots and violence; the country's morale was low and Carter's ratings were even lower. The administration, wracked by its own crises, was in constant turmoil and conflict. What came of their great internal struggle, which Mattson conveys with the excitement of a political thriller, was a speech that deserves a place alongside Lincoln's Gettysburg Address or FDR's First Inaugural. Prominent politicians on both sides of the aisle play important roles, including Carter, Vice President Walter Mondale ... It all started with some businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Dwight Eisenhower's Republican ticket, so he took to the airwaves. The "Checkers" speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign. Just Plain Dick is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political comeback. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle-from the spring primary season to the summer conventions, then to the allegations against Nixon through to the speech in September, and finally the election in November-Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War. Portrait Of The Young Political Artist As Madman (from The Inner Cranium To History) -- Anxieties-- Of A Cold War Spring And An Inside Dopester -- A Summer Of The Great Salesroom -- A Wonderful Guy -- Chin Up -- American Has Taken Dick Nixon To Its Heart -- The Dog That Bit. Kevin Mattson. Includes Bibliographical References (p. [215]-248) And Index. A behind-the-scenes, sixtieth anniversary commemoration of the thirty-seventh President's famous "Checkers" speech demonstrates how it salvaged a psychologically troubled Nixon's position on Eisenhower's Republican ticket, set the tone for the 1952 campaign, and reflected period politics and culture Ohio University professor Kevin Mattson looks back at Nixon as a whistle-stop "political salesman" in this panoramic exploration of egghead politics, Hollywood films, television culture, and op-ed press buzz