Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing

Contents......Page 2 Introduction......Page 4 Price perceptions, merchant incentives, and consumer welfare......Page 6 Economics and marketing on pricing: how and why do they differ?......Page 11 Good news! Behavioral economics is not going away anytime soon......Page 24 Do higher face-value coupons cost more than they are worth in increased sales?......Page 28 Pricing differentials for organic, ordinary and genetically modified food......Page 36 Differential effects of price-beating versus price-matching guarantee on retailers’ price image......Page 42