It's who you know : how a network of 12 key people can fast-track your success

**Meet the twelve people that can accelerate your success – in business and in life**__It's Who You Know__ is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the __right__ people, and nurturing those relationships. You only need 12 – or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two-way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go. The old adage "It's not what you know; it's who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development. * Master the art of real and influential strategic networking in a noisy and disconnected online world * Learn who you __need__ in your circle, and how to find them * Nurture and maintain your professional relationships * Leverage your power network to accelerate your career Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere. Networking has become a critical factor for success. __It's Who You Know__ brings networking into the modern era, and shows you a strategic approach to making it work for you. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships. This book tells you who they are, and how these relationships can provide the strength, diversity and opportunities to help you achieve your personal and professional goals. Meet the twelve people that can accelerate your success in business and in life. It's Who You Know is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships. You only need 12, or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two-way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go. The old adage "It's not what you know; it's who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development. * Master the art of real and influential strategic networking in a noisy and disconnected online world * Learn who you need in your circle, and how to find them * Nurture and maintain your professional relationships * Leverage your power network to accelerate your career Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere. Networking has become a critical factor for success. It's Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you. IT’S WHO YOU KNOW 5 Contents 9 About the author 11 Acknowledgements 13 Foreword by Lisa Messenger 15 Assess your network online 19 Introduction 21 Part I Why 27 1 Shift your mindset 29 #Connecting or #disconnecting? 30 The ‘work’ in network 32 1. Overwhelmed 33 2. Overcomplicated 33 3. Overstretched 33 4. Over it! 34 Why bother? 34 One is a lonely number 35 Rework your network 36 Take back control 37 2 Rethink how you network now 39 Taking stock 40 Stage 1: Ineffective 42 Stage 2: Effective 44 Stage 3: Exponential 45 From transaction to transformation 47 Think narrow, go deep 49 3 Transform to a collective network 53 The eye of the storm 54 People power 55 Value is a two-way street 56 It’s not a competition 57 Ingredients of a powerful network 59 1. Your personal board of advisers 59 2. Your personal intelligence bank 60 3. Your personal marketing machine 61 Focus drives momentum 61 Part II WHO 65 4 Sort through your current network 67 Back to basics 68 Step 1: Identify 69 Step 2: Assess 71 1. What is the gender make-up of your network? 71 2. What similarities exist in your network? 72 3. Where is everyone located? 73 Are you open or closed? 75 Balance is the answer 76 Inwards, outwards and upwards 78 5 Search for your Core Four 79 Your Core Four — the starting point of your network 80 1. Promoter 82 2. Pit Crew 85 3. Teacher 88 4. Butt-kicker 90 What did you discover? 93 How to find your Core Four 94 6 Seek out your 12 key people and personalities 97 Meet your 12 key people 98 Promoters 100 Pit Crew 106 Teachers 112 Butt-kickers 118 Where are you now? 125 7 Sink the 12 Shadow Archetypes 127 Success is not selfish 129 Who is working against you? 130 Burners 132 Underminers 133 Judgers 135 Fighters 136 Work your network 140 Part III HOW 141 8 Choose who, what and why 143 Own yourself and your goals 145 Own what you’re doing and why 147 But ... I’m an introvert 149 Embrace who you are 150 Get out of your own way 152 Fear less 153 9 Connect in the right way 157 An ever-evolving process 159 Closer than you think 160 1. Reach out 160 2. Hang out 162 3. Link in 164 Respect everyone’s time 165 Set an example 166 10 Cultivate connections and exchange value 169 1. First impressions count 172 2. Confidence matters 173 3. Speak up to be heard 174 4. Listen to be present 176 5. Become an action taker 177 6. Exchange value 179 7. Identify yourself 180 8. Be memorable 181 9. Follow your energy 182 10. Keep your network alive 183 Final words 187 One last checklist 189 Your strategic network checklist 189 Part I: Why 189 Part II: Who 191 Part III: How 193 Notes 197 Index 199 Let’s connect 207 EULA 208 Entretenir un excellent r��seau de contacts est une condition sine qua non de r��ussite dans le monde hyper-connect�� dans lequel nous vivons aujourd���hui. En effet, les individus doivent tisser un r��seau de relations les uns avec les autres pour avancer. Pour la plupart des introvertis, cela pose un probl��me insurmontable car ils ne savent pas comment r��seauter de mani��re efficace. Quant aux extravertis, la majorit�� d���entre eux appr��cient en soi l���id��e d�����tablir un r��seau de contacts mais �� l���instar des introvertis, ils ne savent pas comment d��velopper un r��seau performant. Ils estiment que le r��seautage est une d��marche ponctuelle et non syst��matique, ce qui en fait une activit�� superficielle et g��n��ralement improductive. Janine Garner, fondatrice de LBDGroup, un r��seau professionnel f��minin, enseigne aux introvertis et aux extravertis comment aborder le r��seautage, tout en expliquant son importance, ses avantages, la mani��re de le g��rer et les contacts �� approcher (ou au contraire ceux qu���il faut ��viter). L���auteur explique pourquoi votre r��seau s���articule essentiellement autour de 4 membres principaux et de 12��personnes cl��s que vous devez soigneusement s��lectionner. getAbstract recommande cet ouvrage indispensable aux ��tudiants en ��cole de commerce, aux travailleurs ind��pendants, aux entrepreneurs ou �� quiconque souhaite d��velopper son r��seau de mani��re efficace En el mundo hiperconectado de hoy, el éxito depende de hacer networking inteligente. Las personas deben conectarse entre sí para avanzar. Janine Garner, fundadora de la comunidad de networking para mujeres LBDGroup, enseña a introvertidos y extrovertidos por igual a enfrentarse al networking. Explica por qué es esencial, en qué lo beneficia, cómo manejarlo y qué tipos de personas debe sumar y evitar. Le enseña por qué su red de contactos depende de cuatro miembros nucleares y 12 personas clave que debe seleccionar con cuidado. getAbstract recomienda esta guía a estudiantes de negocios, autoempleados y a cualquiera que desee hacer networking eficientemente