It's Not Luck

Cash is needed and Alex Rogo's companies are to be put on the block. Alex needs to complete the turnaround of his companies if they can be sold for the maximum return: if he fails they will be closed down. This text highlights the techniques needed to survive at home and at work. In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his attention to demonstrating the relevance of the theory of constraints to marketing, sales, inventory control, distribution channels, strategic alliances, and conflict resolution

Learn more about the powerful techniques first presented in the best-selling novel The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and personal level.