iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You'll Learn How To

Identify your app's unique value, target audience, and total message

Understand the App Store's dynamics and choose the right strategy to cut through clutter

Set the right price for your app

Get App Store and third-party reviewers to recommend your apps

Write effective press releases for your apps and time your publicity for maximum effectiveness

Biog about your app and get the attention of influential bloggers

Use Facebook, Twitter, and other social media to generate word-of-mouth buzz

Use promotions and cross-marketing, just like professional marketers do

Build an audience that will buy your next app, too!

Your marketing message Your iPhone and iPad app marketing strategy: grand slam or base hits? What makes a winning iPhone/iPad app? Identifying your app's unique value Identifying your target audience Building your app's total message Delivering your message Electronic word of mouth Using social media in your app marketing Timing your marketing activities Getting the word out about your app Pricing your iPhone/iPad app Pricing your app Conducting an app pricing analysis Selling value over price Breaking into the app store top 100 Level the playing field with a free app The app pricing roller coaster App promotions and cross-selling Using iPhone/iPad analytics Implement a marketing plan/launch your app Why have a marketing plan? Components of an app marketing plan Marketing essentials 25 essential iPhone/iPad marketing activities Implementing your plan iPhone/iPad for corporate marketing.