سرمایه نامرئی: چگونه نیروهای نادیدنی فرصت‌های کارآفرینی را شکل می‌دهند

“Eye-opening—shatters several myths, legends, and assumptions about entrepreneurship, opportunities for entrepreneurs, and the role of start-ups in society.” —Jay Rao, Professor of Technology & Innovation, Babson College Writer, consultant and speaker Chris Rabb coined the term “invisible capital” to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren’t enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity , Rabb puts forth concrete and effective ways entrepreneurs and their advocates can build and grow sustainable enterprises amid these unseen forces created by society’s uneven playing field. By honoring democratic ideals, challenging assumptions, and reframing how success is defined, Rabb illuminates the promise of commonwealth entrepreneurship. This compelling and often counter-intuitive book illustrates how broad and meaningful entrepreneurial opportunity benefits not just individual entrepreneurs, but local communities and society at large. “My book discusses how green jobs can fix America’s two biggest problems: pollution and poverty. Invisible Capital illustrates masterfully why community-centered entrepreneurship is an essential component of this solution.” —Van Jones, New York Times -bestselling author of The Green Collar Economy “Women entrepreneurs and advocates for women-owned businesses, listen up and read Chris Rabb’s book to find out how to evaluate invisible capital—not just financial capital—and leverage it for success.” —Linda Tarr-Whelan, author of Women Lead the Way “Democratizing the economy is one of the truly great challenges of the twenty-first century. In this splendid book, Chris Rabb provides a detailed guide to the invisible forces that benefit the few and hold so many other people back. Make it required reading for your business bookshelf.” —Michael Edwards, author of Small Change Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As “pro-entrepreneurship” as the United States seems, most Americans aren't very knowledgeable about how business really works. Millions of newly minted business owners don't know the importance—or even existence—of invisible capital. Invisible capital is a complex set of factors—our skills, knowledge, networks, resources, and experiences—that can mean the difference between success and failure. Chris Rabb details how people can identify, grow, and leverage their invisible capital and explains why starting a business with deep community roots increases the chance of success.Understanding invisible capital will enable more Americans to be better prepared to pursue entrepreneurship and level the playing field—because hard work, a great idea, and a good attitude simply aren't enough. Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As pro-entrepreneurship as the United States seems, most Americans arent very knowledgeable about how business really works. Millions of newly minted business owners dont know the importanceor even existenceof invisible capital. Invisible capital is a complex set of factorsour skills, knowledge, networks, resources, and experiencesthat can mean the difference between success and failure. Chris Rabb details how people can identify, grow, and leverage their invisible capital and explains why starting a business with deep community roots increases the chance of success. Understanding invisible capital will enable more Americans to be better prepared to pursue entrepreneurship and level the playing fieldbecause hard work, a great idea, and a good attitude simply arent enough. Writer, consultant and speaker Chris Rabb coined the term "invisible capital" to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough.In his book, __Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity__, Rabb puts forth concrete and effective ways entrepreneurs and their advocates can build and grow sustainable enterprises amid these unseen forces created by society's uneven playing field.By honoring democratic ideals, challenging assumptions, and reframing how success is defined, Rabb illuminates the promise of commonwealth entrepreneurship. This compelling and often counter-intuitive book illustrates how broad and meaningful entrepreneurial opportunity benefits not just individual entrepreneurs, but local communities and society at large. Contents......Page 6 Preface......Page 8 Introduction......Page 18 1 Dreaming a Difficult Dream......Page 38 2 The Landscape of Modern American Enterprise......Page 54 3 Invisible Capital Exposed......Page 68 4 Democratizing Entrepreneurial Opportunity......Page 100 5 Reframing Entrepreneurial Success... and Failure......Page 132 6 Toward Commonwealth Entrepreneurship......Page 150 Notes......Page 170 Acknowledgments......Page 178 Resources......Page 183 B......Page 184 E......Page 185 I......Page 186 R......Page 187 Z......Page 188 About the Author......Page 189 Dreaming A Difficult Dream -- The Landscape Of Modern American Enterprise -- Invisible Capital Exposed -- Democratizing Entrepreneurial Opportunity -- Reframing Entrepreneurial Success--and Failure -- Toward Commonwealth Enterprise. Chris Rabb. Published In Association With Demos. Includes Bibliographical References And Index. Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As Dreaming a difficult dream The landscape of modern American enterprise Invisible capital exposed Democratizing entrepreneurial opportunity Reframing entrepreneurial success and failure Toward commonwealth enterprise.