Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing - For Financial Advisors and Their Clients

This book offers a good although basic introduction to the dynamics of psychology and the way it effects the financial and economic aspects of our lives. Its primary focus is investments and what drives the markets to perform. The information is helpful and interesting, but I found Martin Pring's Investment Psychology Explained to be more comprehensive and informative. However, for a serious psychology driven investor, this book would be a welcome addition. Investment Euphoria and Money Madness is essential reading for anyone seeking to make a profit in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Investment Euphoria provides a compelling view of human behavior in a money environment. Because money has a way of stirring the emotions and clouding the judgment, it can change the way that people behave. By understanding yourself, Prof Gunn maintains, you will learn the keys to better financial performance. Thoughtful, helpful, clear and concise, Investment Euphoria and Money Madness contains a wealth of insights for successful and stress-free investing and money management. Written specifically for brokers, money managers, and investment professionals, this book provides a compelling view of the effect money has on human behavior, showing how to: make sound investment decisions -- even under stressful circumstances -- improve client relationships by understanding and recognizing various personalities and behaviors -- help clients maintain psychological fitness for investing and more. "Written specifically for brokers, money managers, and investment professionals, this book provides a compelling view of the effect money has on human behavior, showing how to: make sound investment decisions - even under stressful circumstances, improve client relationships by understanding and recognizing various personalities and behaviors, and help clients maintain psychological fitness for investing."--Jacket Because money has a way of stirring emotions and clouding judgement, it can change people's behaviour. By understanding yourself, Professor Gunn maintains, you will learn the keys to better financial performance. This book provides a view on the effect of money on psychology.