Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, With a New Preface (Harvard Studies in Business History)

Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century , Pulitzer Prize-winning business historian Alfred D. Chandler, Jr., traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology. Consumer Electronics And Computers Redefined Life And Work In The Twentieth Century. In Inventing The Electronic Century, Business Historian Alfred D. Chandler, Jr. Traces Their Origins And Worldwide Development. From Electronics Prime Mover Rca In The 1920s To Sony And Matsushita's Dramatic Rise In The 1970s; From Ibm's Dominance In Computer Technology In The 1950s To Microsoft's Stunning Example Of The Creation Of Competitive Advantage, This Analysis Is Essential Reading For Every Manager And Student Of Technology.--jacket. Introduction: Concepts And Approach. -- Consumer Electronics: The United States -- The Creation And Destruction Of A National Industry. -- Consumer Electronics: Japan's Paths To Global Conquest. -- Mainframes And Minicomputers: The Computer Industry Created In The United States. -- The Microprocessor Revolution: The Computer Industry Recast In The United States. -- The National Competitors: Europe's Computer Industries Die, Japan's Industry Challenges. -- The Consumer Electronics And Computer Industries As The Electronic Century Begins. -- The Significance Of The Epic Story. Alfred D. Chandler Jr., With The Assistance Of Takashi Hikino And Andrew Von Nordenflycht. Includes Bibliographical References (p. 275-306) And Index. Contents......Page 10 Preface to the Paperback Edition......Page 12 1. Introduction: Concepts and Approach......Page 22 2. Consumer Electronics: The United States: The Creation and Destruction of a National Industry......Page 34 3. Consumer Electronics: Japan's Paths to Global Conquest......Page 71 4. Mainframes and Minicomputers: The Computer Industry Created in the United States......Page 103 5. The Microprocessor Revolution: The Computer Industry Recast in the United States......Page 153 6. The National Competitors: Europe's Computer Industries Die, Japan's Industry Challenges......Page 198 7. The Consumer Electronics and Computer Industries as the Electronic Century Begins......Page 237 8. The Significance of the Epic Story......Page 259 Appendices......Page 280 Notes......Page 296 Index......Page 328