Inventing desire : inside Chiat/Day : the hottest shop, the coolest players, the big business of advertising

An inside look at the ad industry's reigning hot shop captures the volatile process of ad making, discussing power struggles, brainstorming sessions, the creative process, setbacks, integrity, and success. 60,000 first printing. From inside the ad industry's reigning creative "hot shop"--Chiat/Day--Stabiner lays bare today's toughest, most seductive business and captures the volatile process of ad making--from concept to commercial. 16 pages of photographs. A profile of the agency behind a new wave of advertising, including the Energizer Bunny, and the problems success and expansion brought them