مقدمه‌ای بر گوگل آنالیتیکس: راهنمایی برای مبتدیان مطلق

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. __Introduction to Google Analytics__ covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. **What You’ll Learn** * Understand basic techniques to generate traffic for a blog or website * Review the performance of a website or campaign * Set up a Shopify account to track ROI * Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification **Who This Book Is For** Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference. Contents 5 About the Author 6 About the Technical Reviewer 7 Introduction 8 Chapter 1: Overview 11 Don’t Be Alarmed: Analytics Can Be Fun 11 Personal ROI: How Analytics Will Help Your Career and Your Organization 14 Social Media Marketing 14 Digital/Online Marketing 14 Business Intelligence 15 Organizational ROI 16 Free and Corporate Tools 16 Google Analytics 16 Adobe Analytics: Omniture 16 Open Source Analytics 17 Social Analytics 17 Things Change 18 Search Drill 18 Learning More 18 Conclusion 18 Chapter 2: Blogalytics 19 Create a Google Account/Gmail Address 19 Start a Blog 19 Start a Google Analytics Account 23 Connect Google Analytics to Blogger 27 Looking at Google Analytics 29 Learning More 31 Conclusion 32 Chapter 3: Getting Traffic for Analytics 33 Basic Social Media Promotion 33 Get the Link 34 Make Your Pitch 35 Post It to Social Media 36 Promote Your Post 37 Make an Ad 40 Learning More 46 Conclusion 46 Chapter 4: Reviewing Performance of Campaigns 47 Reviewing Campaign Analytics 47 Reviewing Performance in Google Analytics 49 Location, Location, Location! 50 Using Campaigns and Ongoing Blog Posts 52 Looking at Trends 52 Dealing with Spam Traffic and Bots 54 Looking at Traffic in Google Analytics 54 Tracking Mobile Hits 55 Using Dashboards/Reports 57 Exporting and Scheduling Reports 59 Learning More 60 Conclusion 61 Chapter 5: Fun with E-Commerce Analytics Part I: Shopify 62 Understanding Conversion Tracking 63 Why Shopify? Why “Live”? 63 Get Started with Shopify 65 Customize Navigation 70 Adding the Product to the Front Page 73 Tweaking and Payments 74 Picking a Plan 77 Setting a Price 79 Making More Tweaks 82 Updating Content 83 Adding the Digital Product 86 Buy Your Product 89 Take a Deep Breath 91 Learning More 91 Conclusion 91 Chapter 6: Fun with E-Commerce Analytics Part II: AdWords 92 Get Started with AdWords 93 Creating an Account/Getting a Tracking Code 94 Connect AdWords to Shopify 97 To Modify or Not to Modify 98 What’s Going On 100 Create an AdWords Campaign 101 Use Keyword Planner 108 AdWords’ Tricky Timing Settings 110 It’s Not Quite as Simple as This 112 Learning More 113 Conclusion 114 Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad 115 Conversion vs. Infersion 116 Google Analytics, AdWords, and Gumroad 118 Get Started with Gumroad 118 Connect to Google Analytics 121 Back to Gumroad 124 Add a Product to Gumroad 125 Setting Up Payment 128 Check Your Gumroad Site 129 Get Some Traffic to Sell 130 Reviewing the Analytics 131 Reviewing Google Analytics 132 Learning More 135 Conclusion 136 Chapter 8: Exploring Google Analytics Certification 137 Exploring Google Analytics Qualification 138 Start Easy 140 Roadmap for Certification 142 Get Ready, Go! 142 Long-Term Goal: Certified Partner 143 Learning More 144 Conclusion 144 Index 146 Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference. Résumé : "Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll Learn : Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification"--Page 4 de la couverture Front Matter....Pages i-xiii Overview....Pages 1-8 Blogalytics....Pages 9-22 Getting Traffic for Analytics....Pages 23-36 Reviewing Performance of Campaigns....Pages 37-51 Fun with E-Commerce Analytics Part I: Shopify....Pages 53-82 Fun with E-Commerce Analytics Part II: AdWords....Pages 83-105 Fun with E-Commerce Analytics Part III: Gumroad....Pages 107-128 Exploring Google Analytics Certification....Pages 129-137 Back Matter....Pages 139-141 "Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from"--Page [4] of cover.