Introduction to global business : understanding the international environment and global business functions
معرفی کتاب «Introduction to global business : understanding the international environment and global business functions» نوشتهٔ Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Murphy Smith، منتشرشده توسط نشر Cengage Learning; South-Western College Pub در سال 2016. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Special thanks to anishagar2009 and pwaully for the upload :) Brief Contents 6 Contents 8 Preface 16 About the Authors 22 Part i: Foundations of Global Business 24 Ch 1: The Rise of Globalization 25 Introduction 27 1-1: What is Globalization? 28 1-2: Key International Institutions That Facilitate Globalization 33 1-3: Institutional Structure and Its Impact on Globalization 37 1-4: Effective Policy Measures That Promote Globalization 40 1-5: Impact of Information Technology on Globalization 42 1-6: The Globalization Controversy 46 1-7: Making Globalization Work for All 48 Summary 50 Key Terms 51 Chapter Questions 51 Interpreting Global Business News 54 Portfolio Projects 54 Chapter Notes 56 Ch 2: The Evolution of International Business 57 Introduction 59 2-1: Benefits of Trade and Foreign Direct Investment 59 2-2: Major Theories of International Trade 63 2-3: The Practice of Trade Policy 70 2-4: Current Practice of "Managed" Trade 73 Summary 76 Key Terms 77 Chapter Questions 77 Interpreting Global Business News 79 Portfolio Projects 79 Chapter Notes 80 Ch 3: Regional Economic Integration 81 Introduction 83 3-1: What is Regional Economic Integration? 83 3-2: The Economic Geography of Regional Integration 86 3-3: Does Regional Integration Confound Global Trade? 94 3-4: The European Union (EU) 94 3-5: The North American Free Trade Agreement (NAFTA) 98 3-6: Association of South East Asian Nations (ASEAN) 100 3-7: Regional Integration in Latin America 103 Summary 106 Key Terms 106 Chapter Questions 107 Interpreting Global Business News 109 Portfolio Projects 109 Chapter Notes 110 Ch 4: The International Flow of Funds and Exchange Rates 111 Introduction 113 4-1: The Balance of International Payments 114 4-2: The Foreign Exchange Market 119 4-3: International Monetary Systems 122 4-4: International Flows of Goods and Capital 125 4-5: Forecasting Exchange Rates 131 Summary 132 Key Terms 133 Chapter Questions 133 Interpreting Global Business News 135 Portfolio Projects 135 Chapter Notes 136 Part ii: Global Business Environment 138 Ch 5: The Cultural Environment 139 Introduction 141 5-1: Defining Culture and Its Characteristics 141 5-2: Elements of Culture 141 5-3: Clustering Countries and Regions by Culture 147 5-4: Sources of Cultural Information 151 5-5: Cultural Dimensions of Conducting Business in Individual Countries 152 5-6: The Importance of Culture for Managing and Marketing in Overseas Markets 156 Summary 160 Key Terms 160 Chapter Questions 161 Interpreting Global Business News 162 Portfolio Projects 163 Chapter Notes 163 Ch 6: The Legal and Political Environment of Global Business 165 Introduction 167 6-1: Political Systems 167 6-2: National Economic Ideologies 169 6-3: Political Risks, Economic Risks, and Corruption 171 6-4: The Legal Environment 176 6-5: Intellectual Property Protections 182 Summary 185 Key Terms 186 Interpreting Global Business News 187 Portfolio Projects 188 Chapter Notes 188 Ch 7: Corruption and Ethics in Global Business 189 Introduction 191 7-1: What is Ethics? 191 7-2: Ethics in Business and Society 193 7-3: What is Corporate Social Responsibility? 195 7-4: Financial Scandals 199 7-5: Can Ethics Be Taught? 203 7-6: Internal Controls 206 Summary 210 Key Terms 210 Chapter Questions 210 Interpreting Global Business News 212 Portfolio Projects 212 Chapter Notes 213 Part iii: Global Business Strategy and Organization 214 Ch 8: Entry Strategies in Global Business 215 Introduction 217 8-1: Strategy Choice and Implementation: Going International 217 8-2: Multinational Enterprises (MNEs) 225 8-3: MNEs and Their Global Strategic Motives 226 8-4: Host Country Perspective of Foreign Direct Investment 231 8-5: Improving Host Country's Investment Climate 234 Summary 235 Key Terms 236 Chapter Questions 236 Interpreting Global Business News 238 Portfolio Projects 239 Chapter Notes 240 Ch 9: Control of Global Business 241 Introduction 243 9-1: Strategy Formulation 243 9-2: Strategy Implementation 246 9-3: Coordination 249 9-4: Control Systems 251 9-5: Organization Culture and the Change Control Function 256 Summary 258 Key Words 259 Chapter Questions 259 Interpreting Global Business News 261 Portfolio Projects 261 Chapter Notes 262 Ch 10: The Organization of Global Business 263 Introduction 265 10-1: The Stateless Corporation 265 10-2: Organizing Global Business 266 10-3: Export Departments and International Divisions 269 10-4: Four Organizational Structures for Global Business 271 Summary 280 Key Terms 280 Chapter Questions 280 Interpreting Global Business News 284 Portfolio Projects 285 Chapter Notes 286 Part iv: Managing Global Business 288 Ch 11: Global Human Resource Management 289 Introduction 291 11-1: Global Strategic Human Resource Management 291 11-2: Staffing Policies 297 11-3: Performance Appraisal and Compensation 301 11-4: International Trade, Labor Relations, and HRM 303 Summary 307 Key Terms 308 Chapter Questions 308 Interpreting Global Business News 309 Portfolio Projects 310 Chapter Notes 310 Ch 12: Global Marketing 311 Introduction 313 12-1: Marketing Research vs. Marketing Intelligence Systems 315 12-2: Making the Standardization and Adaptation Decision 317 12-3: Developing the International Product Mix 318 12-4: Developing the International Promotion Mix 321 12-5: Developing the International Distribution Mix 324 12-6: Developing the International Pricing Mix 327 12-7: Developing the International Customer Service Mix 330 Summary 332 Key Terms 333 Chapter Questions 333 Interpreting Global Business News 335 Portfolio Projects 335 Chapter Notes 336 Ch 13: Global Operations and Supply-Chain Management 337 Introduction 339 13-1: Global Operations Management 339 13-2: Global Procurement 342 13-3: Global Production 347 13-4: Location Decision 349 13-5: Global Supply-Chain Management 352 Summary 356 Key Terms 356 Chapter Questions 357 Interpreting Global Business News 359 Portfolio Projects 360 Chapter Notes 360 Ch 14: Global Financial Management 361 Introduction 363 14-1: Measuring Foreign Exchange Exposure 363 14-2: Hedging Forex Risk with Derivatives 365 14-3: Financing International Trade and Investment 369 14-4: Multinational Capital Budgeting 377 14-5: Currency Risk and Stock Valuation 381 Summary 384 Key Terms 385 Chapter Questions 385 Interpreting Global Business News 387 Portfolio Projects 388 Chapter Notes 388 Ch 15: Accounting and Taxation in Global Business 389 Introduction 391 15-1: Accounting and Financial Reporting in Global Business 393 15-2: Generally Accepted Accounting Principles (GAAP) 394 15-3: International Financial Reporting Standards 398 15-4: The Role of Auditing and the Sarbanes-Oxley Act 399 15-5: Financial Statement Analysis 402 15-6: Global Tax Matters 404 Summary 408 Key Terms 409 Chapter Questions 409 Interpreting Global Business News 411 Portfolio Projects 412 Subject Index 414 Organization Index 426 WCN:,02-200-203 WCN: 02-200-203 The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTap, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.
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