کارآفرینی در عمل: راهنمای نوآوری در کسب‌وکار

"Based on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Practice gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals." -- Publisher Introduction: The Principles Of Effective Innovation -- The Basics Of Intrapreneuring -- How Innovation Actually Happens -- The Crucial Roles In Innovation -- How To Succeed As An Intrapreneur -- What An Intrapreneuring Program Looks Like -- From Idea To Profitable Reality -- Finding A Good Idea -- Avoiding Typical New Product Mistakes -- Intrapreneuring Within A Structured Development Process -- The Tricks Of The Trade -- Advice For Hands-on Innovators -- What You Can Do As A Middle Manager -- What You Can Do In Senior Leadership -- The Climate For Innovation -- Diagnosing Your Climate For Innovation -- Improving Your Climate For Innovation -- The Future Of The Intrapreneurial Organization -- The Intrapreneur's Ten Commandments -- An Outline For An Intrapreneurial Business Plan -- The Intrapreneurial Evaluation Checklist -- The Sponsor Evaluation Checklist -- The Team Effectiveness Checklist -- The Intrapreneurial Bill Of Rights. Gifford Pinchot & Ron Pellman. Includes Bibliographical References (p. 167-168) And Index. Based on the combined experience of the authors in helping to develop and launch over 400 new products and new businesses, this volume shows organizational leaders how to make good use of their peoples intrapreneural energy. How? By helping them direct that energy toward what is most important and allowing them to use it with considerable freedom THERE IS A GROWING URGENCY to innovation these days.