Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business

Use the power of WordPress to target customers, increase traffic, and build your business Cover 1 Copyright 3 Credits 4 About the Author 5 About the Reviewer 7 www.PacktPub.com 8 Table of Contents 10 Preface 14 Chapter 1: Introduction to WordPress Marketing 20 Fitting into your niche 20 Internet marketing overview 21 Understanding Internet marketing 22 Pre-marketing preparation 23 Pre-marketing preparation procedure 24 Defining business objectives 25 Identifying the target audience 27 Reach the target audience 28 Summary 29 Chapter 2: Creating Content to Attract the Target Readers 30 The case for content 30 Understanding content 31 Creating content 32 Quality content 33 Engaging content 33 Creating a stir with link bait 34 Reach bait 35 Summary 36 Chapter 3: Building Traffic I: Search Engine Optimization 38 Understanding Internet search 39 SEO for WordPress sites 40 Site structure 40 Page structure 42 Keywords and phrases 43 Tags and categories 44 Document structure 46 Headings 46 Images 47 Links 48 Dos and don'ts 49 Do 49 Don't 50 Summary 51 Chapter 4: Building Traffic II: Socializing WordPress 52 Understanding social networks 53 Facebook 54 Automatic Facebook access to WordPress 55 LinkedIn 58 Twitter 59 Integrate your blog with Twitter 60 Digg & Reddit 60 Stumbleupon 61 Integrating your WordPress blog 62 Summary 66 Chapter 5 : Building Traffic III: Building Relationships 68 Trust and relationships with WordPress 69 Finding people with similar interests—Tag Surfer 69 Get on the radar with other WordPress blogs 70 RSS feeds from your blog 72 Advertising online, articles, and press releases 74 Reviews 75 Articles 75 Paid marketing 76 Press releases 77 Forums and groups 77 Summary 78 Chapter 6: Converting Traffic 80 Converting traffic into followers 81 Making it easy for people to follow you 82 Creating a custom "Follow me" widget 83 Converting traffic into customers 85 Advertising effectively 86 Creating powerful landing pages 89 Headline 90 Context 91 Call-to-action 92 Visual appeal 92 The lead 93 Corroboration 94 Summary 95 Chapter 7 : Analyze, Refine, and Repeat 96 Use analytics 97 Using Webmaster tools 99 The Internet marketing cycle 102 Implement multiple landing pages 103 Summary 104 Index 106

In Detail

With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

Approach

The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions.

Who this book is for

This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.

No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.