Internationalization, Innovation and Sustainability of MNCs in Latin America (AIB Latin America)

Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America. As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America - three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region Front Matter....Pages i-xxi Introduction....Pages 1-9 Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru....Pages 10-41 Foreign Direct Investment in the Water Sector in Latin America....Pages 42-65 Absorptive Capacity in the Franchising System: Empirical and Comparative Dimensions from Brazil....Pages 66-80 Brazilian Franchising Networks: Degree of Internationalization and Current Status....Pages 81-102 Private Equity Investments in Emerging Markets, National Governance, and Geographic Distance: The Case of Latin America, 1996–2009....Pages 103-123 The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?....Pages 124-146 Challenges in Strategy and Management of Multinational R&D Centres in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector....Pages 147-174 Internationalization of Asian MNCs in Brazil: Factors and Motivations....Pages 175-201 Back Matter....Pages 203-204 As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America 6 three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region