International Journal of Retail & Distribution Management, Volume 31, Numbers 3, 2003

The aim of this research is to define the development and boundaries of the retailer brand primarily through the elements of identity and image. Two perspectives are introduced to explain the ways in which three‐dimensional branding and sensory experiences of the retail brand can arise. One approach is marketing led; the other is based on design studies. The study assesses the development of retail branding, the areas in which sensory experience of the retail brand occurs and its implications for retailers. It concludes with new insights into retail branding and proposals for the subject to be studied across disciplinary boundaries. This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online Title from ebook title screen (viewed on Sept. 23, 2005).