International Business : Themes and Issues in the Modern Global Economy

`Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman, University of Reading `A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School `This valuable new text introduces and integrates topical issues and the variety of perspectives from which they may be viewed It provides a very good foundation for an understanding of the background against which international business and management decisions are made in today's dynamic global environment. It is especially relevant to see SMEs, green issues and energy given special consideration' Stuart Rooks, Oxford Brookes University This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646. With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization andits impact on international business. By doing so, it is entirely unlike other books on the subject.International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.Case-studies include: A· aiding the globalization of SMEs: the OECD's Bologna CharterA· China and the WTOA· the pharmaceutical industry and the developing worldA· RUGMARK: social labelling in actionA· the Argentinian financial crisisA·environmental profile of Matsushita Electrical Industrial Company. This work addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, it critiques the complexities of globalization and its impact on international business