International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (International Marketing and Management Research)

International Business (ib) Is A Complex And Interdisciplinary Field. It Encompasses Regular Currency And Political Risks Alongside Fundamental Uncertainties And Variations In International Development, Collaboration, Social Values, And Shared Objectives. As Globalization Expands Our Markets Across National Boundaries, Institutional Innovation And Experimentation Is Essential For Countries To Brand Their Products Globally And Develop Internationally Acclaimed Products. The Contributors Of International Business Realisms Analyze Instances Of Interdisciplinary Marketing And Branding For The Global Market Place And Distill Practical Implications For Effective International And Domestic Marketing. Edited By Anshu Saxena Arora. Front Matter....Pages i-xv The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience....Pages 1-17 Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill....Pages 18-41 The SHARP Conceptual Framework for Young African-American Adults ... What Is Cool?....Pages 42-54 Exotic, Erogenous, Erotica: Veiled Signs of “Advertising Erotica” for Luxury Brands....Pages 55-65 How “American” Are “All-American” Brands? A Case of Gap, Inc. as “Made in America” Brand....Pages 66-84 US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting....Pages 85-89 Drops in the Glass: The Influence of Alcohol Advertising on Young Adults....Pages 90-105 Back Matter....Pages 106-108 International business is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. This book distills practical implications for effective international and domestic marketing