International business : competing in the global marketplace
معرفی کتاب «International business : competing in the global marketplace» نوشتهٔ Charles W. L. Hill، منتشرشده توسط نشر McGraw-Hill/Irwin در سال 2011. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
Market-defining since it was first introduced, **__International Business__ 8e by Charles W. L. Hill**, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: __International Business__ is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students. Title Contents Part One Introduction and Overview 1 Globalization Part Two Country Differences 2 National Differences in Political Economy 3 Differences in Culture 4 Ethics in International Business Part Two Cases Part Three The Global Trade and Investment Environment 6 The Political Economy of International Trade 7 Foreign Direct Investment 8 Regional Economic Integration Part Three Cases Part Four The Global Monetary System 9 The Foreign Exchange Market 10 The International Monetary System 11 The Global Capital Market Part Four Case Part Five The Strategy and Structure of International Business 12 The Strategy of International Business 13 The Organization of International Business 14 Entry Strategy and Strategic Alliances Part Five Cases Part Six International Business Operations 15 Exporting, Importing, and Countertrade 16 Global Production, Outsourcing, and Logistics 17 Global Marketing and R&D 18 Global Human Resource Management 19 Accounting in the International Business 20 Financial Management in the International Business Part Six Cases Glossary Phot Credits Organization Index Name Index Subject Index 'international Business' Addresses The Strategic, Structural And Functional Implications Of International Business In Firms Around The World. National Differences In Political Economy -- Differences In Culture -- Ethics In International Business -- International Trade Theory -- The Political Economy Of International Trade -- Foreign Direct Investment -- Regional Economic Integration -- The Foreign Exchange Market -- The International Monetary System -- The Global Capital Market -- The Strategy Of International Business -- The Organization Of International Business -- Entry Strategy And Strategic Alliances -- Exporting, Importing, And Countertrade -- Global Production, Outsourcing, And Logistics -- Global Marketing And R&d -- Global Human Resource Management -- Accounting In The International Business -- Financial Management In The International Business. Charles W. L. Hill. Includes Bibliographical References And Indexes.
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