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International Business and Europe in Transition (Academy of International Business Conference Volumes)

معرفی کتاب «International Business and Europe in Transition (Academy of International Business Conference Volumes)» نوشتهٔ Fred Burton, Mo Yamin, Stephen Young (eds.)، منتشرشده توسط نشر Macmillan Education UK در سال 1996. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: \* is the vision of a Single European market realistic? \* what are the barriers to its achievement? \* what are the prospects for Eastern Europe? \* how should firms enter East European markets? \* what does the process of transition imply for corporate policy? Front Matter....Pages i-xvii Introduction — International Business and Europe in Transition....Pages 1-20 Front Matter....Pages 21-23 European Unemployment in a Global Recession....Pages 25-40 Strategic Opportunities for Retail Financial Service Firms in the Single European Market....Pages 41-64 Home Shopping in the Single European Market — Foundering in the Wake of Neo-Liberalism....Pages 65-81 Front Matter....Pages 83-85 Foreign Acquisitions in the UK: Impact and Policy....Pages 87-108 European Cooperative Ventures between Spanish and UK Firms....Pages 109-121 European Cross-border Acquisitions — The Impact of Management Style Differences on Performance....Pages 122-139 Front Matter....Pages 141-143 Buyouts and the Transformation of Russian Industry....Pages 145-167 Privatisation in Transitional Economies — East and Central European Experience....Pages 168-183 Front Matter....Pages 185-188 US Foreign Direct Investment in the EU — The Effects of Market Integration in Perspective....Pages 189-206 The Creation and Application of Technology by MNEs’ Subsidiaries in Europe....Pages 207-230 Transatlantic Perspectives on Inward Investment and Prospects for Policy Reconciliation....Pages 231-252 Regional and Global Issues in International Business....Pages 253-256 Back Matter....Pages 257-266 "This volume looks at international business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: Is the vision of a Single European market realistic? What are the barriers to its achievement? What are the prospects for Eastern Europe? How should firms enter East European markets? What does the process of transition imply for corporate policy?"--BOOK JACKET
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